Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media

Author: Karthik S

Karthik S

The Social Dilemma, the sealing clip, and a bookmark

The Social Dilemma, the sealing clip, and a bookmark

September 24, 2020September 24, 2020 by Karthik S

Everyone and their relatives seem to have already watched The Social Dilemma on Netflix. That’s quite a feat for a documentary, much like Tiger King, earlier. The Social Dilemma’s one-line crux is very, very simple – social media is a massive time-suck…

2 Comments
Continue Reading
Old-normal advertising during the new-normal

Old-normal advertising during the new-normal

September 23, 2020September 23, 2020 by Karthik S

I had recently shared an ad film made for Haldiram’s, by Lowe Lintas Bangalore. This one. And this is what I had written about it: I was very surprised by a few comments that pointed out the fact that the ad film…

No comment
Continue Reading
Baby, baby, baby

Baby, baby, baby

September 22, 2020September 22, 2020 by Karthik S

The advertising world has a history of using as a narrative device characters that cannot speak and are forced to talk like normal/adult humans. For instance, animals are given the power to communicate with humans in their own language (with subtitles in…

No comment
Continue Reading
An utterly befuddling design choice by Gmail

An utterly befuddling design choice by Gmail

September 21, 2020September 21, 2020 by Karthik S

I usually use a Gmail draft email as a tool to add some important details. Membership numbers of some websites, the process of some tasks, some user IDs, random thoughts, and so on. This draft is fairly old – been using and…

9 Comments
Continue Reading
Sukanta stars in a TVC script turned into a print ad

Sukanta stars in a TVC script turned into a print ad

September 18, 2020September 24, 2020 by Karthik S

UPDATE: September 24, 2020: Airtel has released another ad in this series, once again, in The Telegraph. Like the previous ad, the tone is interesting for the way the story accepts that Airtel’s network is poor inside the home (homes!), but that…

No comment
Continue Reading
TV9 Bharatvarsh on IPL jerseys

TV9 Bharatvarsh on IPL jerseys

September 17, 2020September 17, 2020 by Karthik S

In 2019, Aaj Tak, the Hindi TV news channel was the title sponsor for Kings XI Punjab IPL team. That meant they were given the front-of-jersey position for their logo. In 2020, TV9 Bharatvarsh, another Hindi TV news channel has been signed…

No comment
Continue Reading
Hung up on genuine hing

Hung up on genuine hing

September 16, 2020September 16, 2020 by Karthik S

I’m a fairly big fan of asafoetida (hing) even though I occasionally forget the spelling. Now, I cannot cook to save my life, but I’m a fan because of the flavor it brings to food. It is mighty distinct. We use it…

2 Comments
Continue Reading

Posts pagination

Prev 1 … 70 71 72 … 235 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2026 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes