When you watch this ad for Lifebuoy soaps, where the “doctor” replies to an exclamation by the boy’s mother, “Lifebuoy?”, “Naya Lifebuoy!”, what do you think? Do you believe that he is a real doctor and that his word carries weight… enough…

After their first print ad in January 2019… …and after the TV campaign starring Jim Sarbh in October 2019… …it looks like CRED has finally hit gold, at least in terms of buzz, during the current IPL season, thanks to its new…

Even till early this year, it may have been unimaginable that a brand like Kaleesuwari, owner of brands like Gold Winner oil, may ask readers to go directly to their own page and order their products! But today’s ad campaign by them,…