I write so persistently about advertising narratives, but I also am acutely conscious that people do not take advertising as seriously as the advertising world does about itself. Advertising exists in the service of a product or service, and not necessarily on…

Here’s an ad film from March 2019, scripted by Chennai-based Chirpy Elephant and made by Lemurian Productions. I quite like the narrative angle here – to connect a blood donor as a ‘blood relative’, and use the obviously disparate (using broad-stroked stereotypes,…