Karthik S | beastoftraal.com

Being No. 2 and trying harder

October 29, 2020 by Karthik S

I always thought Avis’s iconic 1962 “We’re No.2” (and “We Try Harder”) campaign (by the agency Doyle Dane Bernbach) was intended as a salvo against market leader Hertz! After all, when they say that they are No. 2, our attention automatically heads…

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Se-samee, See-same and M.G.R

October 28, 2020 by Karthik S

Ringa Ringa RosesPocket Full of PosesAsshhaa BusshhaaAll Fall Down. If you were able to relate to this nursery rhyme, at what point in your life did you find out that you may have been singing it completely wrong? Me? In my late…

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A matter of life and death

October 27, 2020 by Karthik S

The life insurance sector is one of the very few that can (and has) successfully and fearless use fear to advertise its wares. In almost every other sector, using fear may evoke the opposite intended reaction from potential buyers, but in the…

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Dr. Shriram Nene orders pizza

October 26, 2020 by Karthik S

Dr. Shriram Nene, better known in India as Madhuri Dixit’s husband, launched his YouTube channel on October 9, 2020. After the introductory video where he talks about the kind of content he intends to share, the 2nd video went live on October…

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Our kids’ pandemic-induced crash-course on digital and social

October 23, 2020 by Karthik S

I got an email from my daughter, only 10, that she sent from her school email ID (via Google Suite for Education)! It wasn’t any email – she shared a Google Slides file she had created about cats and since we both…

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Run… for your life

October 22, 2020 by Karthik S

An ad film that hit very close to comfort for me 🙂 This is for the sporting goods retailer Rebel, by the Australian agency The Monkeys that was acquired by Accenture in 2017. From 2008/9 to 2018, I have woken up at…

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The Mercedes-Benz EQC x The Weeknd masterpiece

October 21, 2020 by Karthik S

Not many two-and-a-half-minute long product advertisements would have me asking for more or leave me breathlessly excited. This Mercedes-Benz EQC ad did. The ad is by the agency Antoni Garage, and also works as a scintillating music video for Canadian musician The…

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