Karthik S | beastoftraal.com

Creativity in Public Relations: Part 1

November 3, 2020November 3, 2020 by Karthik S

In PR, we constantly look for ways to earn the media’s attention. And that calls for creative methods in ways that differ from advertising’s definition and execution of creativity. This is particularly more useful in B2B technology PR where it is assumed…

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Mask shaming

November 2, 2020November 2, 2020 by Karthik S

Back in July 2020, when the first set of anti-viral clothing started to advertise, it was mocked ruthlessly. But then, a whole lot of clothing brands started talking about anti-viral this and anti-viral that, right from jeans to shirts to underwear to…

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Paint, art, frame, TV, and paint!

October 30, 2020October 30, 2020 by Karthik S

I came across a recent outdoor campaign by a paint company, Orani, by the Swiss ad agency SibeSiech. The idea is remarkably simple – frame (pun unintended) their painting as frame-able art! The creative device used is see-through art frames. The idea…

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Being No. 2 and trying harder

October 29, 2020October 29, 2020 by Karthik S

I always thought Avis’s iconic 1962 “We’re No.2” (and “We Try Harder”) campaign (by the agency Doyle Dane Bernbach) was intended as a salvo against market leader Hertz! After all, when they say that they are No. 2, our attention automatically heads…

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Se-samee, See-same and M.G.R

October 28, 2020October 28, 2020 by Karthik S

Ringa Ringa RosesPocket Full of PosesAsshhaa BusshhaaAll Fall Down. If you were able to relate to this nursery rhyme, at what point in your life did you find out that you may have been singing it completely wrong? Me? In my late…

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A matter of life and death

October 27, 2020October 27, 2020 by Karthik S

The life insurance sector is one of the very few that can (and has) successfully and fearless use fear to advertise its wares. In almost every other sector, using fear may evoke the opposite intended reaction from potential buyers, but in the…

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Dr. Shriram Nene orders pizza

October 26, 2020October 26, 2020 by Karthik S

Dr. Shriram Nene, better known in India as Madhuri Dixit’s husband, launched his YouTube channel on October 9, 2020. After the introductory video where he talks about the kind of content he intends to share, the 2nd video went live on October…

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