I thought the recent full-page ad in Bangalore Mirror was the usual one from India’s largest carmaker, Maruti-Suzuki. But it wasn’t – it asked readers if they wanted to ‘subscribe’ to a new Maruti-Suzuki car! We ‘subscribe’ to a lot of things…

Zurich, the UK-based insurance company recently announced that they more than doubled the number of male and female applicants for recently advertised openings because they added six words to those ads. The , is mildly infuriating because they do not focus specifically…