Karthik S | beastoftraal.com

The limits of e-commerce and how to overcome them to build brand loyalty

December 21, 2020 by Karthik S

Back in 2016, we were looking for a new sofa, to replace the one we had, and after a lot of research, decided on the Apollo, on Urban Ladder. We have already purchased a lot from Urban Ladder and it was our…

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Human-grade dog food

December 18, 2020 by Karthik S

I started by admiring this idea by Ogilvy Singapore, for their client Furry’s Kitchen, a Singapore-based dog food brand. The idea, as demonstrated, is interesting. The insight they use is the (supposed) perception that food for dogs tastes unpleasant and is made…

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Trojan Dog, Trojan Hedgehog and Trojan Kitten

December 17, 2020 by Karthik S

UPDATE: Added the 2021, 2022 and 2023 ads by Staatsloterij, both made by the same agency, TBWA\NEBOKO, at the end of this post. The Supreme Court of Netherlands ruled in January 2015 that the Dutch national lottery, Staatsloterij, deceived the public between…

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Do you think?

December 16, 2020 by Karthik S

Do you think? No, there’s nothing more in that question 🙂 It usually is, “Do you think X is good?” or, ‘Do you think Y is better than Z?”. But just consider, “Do you think?”. On a daily basis. Just sit and…

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How Doc Morris won Christmas 2020

December 15, 2020 by Karthik S

As far as Christmas season ads go, this is one of the very best. The client is Doc Morris, one of Germany’s largest online pharmaceutical services. The agency is Jung von Matt/SAGA. The narrative technique is prolonging the intrigue, without letting us…

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The sound of advertising

December 14, 2020 by Karthik S

When we talk about sound in advertising, it is usually associated with and thought to be about music. The kind of music, no doubt, plays a big role in shaping our perceptions and guide us towards feeling a particular emotion. If you…

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Honey, I shrunk the market!

December 11, 2020 by Karthik S

When the Center for Science and Environment (CSE) first announced ‘Honey Fraud’ by top brands in India, it was noon of December 2, 2020. As the news of the murky honey industry in India started to gain traction, Dabur, the market leader,…

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