UPDATE: Added the 2021, 2022 and 2023 ads by Staatsloterij, both made by the same agency, TBWA\NEBOKO, at the end of this post. The Supreme Court of Netherlands ruled in January 2015 that the Dutch national lottery, Staatsloterij, deceived the public between…

As far as Christmas season ads go, this is one of the very best. The client is Doc Morris, one of Germany’s largest online pharmaceutical services. The agency is Jung von Matt/SAGA. The narrative technique is prolonging the intrigue, without letting us…