Karthik S | beastoftraal.com

Questions. Questions.

January 15, 2021January 15, 2021 by Karthik S

Two ads. Both from France. Both from October 2020! The connecting thread?Questions! First off, Mustela, a skin-care brand meant for babies, children, and pregnant women. Their ad film, by the French agency Fanfare, uses questions as a narrative device to propel the…

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An app for independent vendors to sell directly to apartments?

January 14, 2021January 14, 2021 by Karthik S

In April 2020, I had written about the rise of apartments/residents welfare associations as a sales channel worth exploiting. The larger brands took to this channel smoothly since they simply needed to reroute their existing system to cater to his new channel….

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Main apni favorite hoon!

January 13, 2021January 13, 2021 by Karthik S

Back in 2009, I was at Text 100, the PR agency (now called Archetype). It was early days for social media in India and we were all tentatively trying whatever worked online, on platforms like Facebook, Twitter, and LinkedIn. I joined Twitter…

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Human roots as a narrative device

January 12, 2021January 12, 2021 by Karthik S

This new ad film for Elder, a UK-based care agency, is by the UK-based agency Love or Fear. Watch the film first: From a purely aesthetic sense, the idea of using stop motion animation using wool, felt (a textile material that is…

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Sebamed vs. Dove, Pears, Lux, Santoor, Rin, and all other soaps

January 11, 2021July 14, 2022 by Karthik S

UPDATE – July 14, 2022: Closure! UPDATE – January 19, 2021: The Court has ruled that Sebamed can continue to name Lux, Dove, Pears and Santoor, and just remove the comparison with Rin! That means the other 4 bathing soap brands cannot…

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Offline meeting and handwriting

January 8, 2021January 8, 2021 by Karthik S

Before March 2020, I had Skype on my Mac, but hardly ever used it. I used to use Zoom for work calls between 2016/17 and 2018 because one of my clients at Ogilvy (IBM) used to have conference calls via Zoom. I…

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Pepsi, Coca-Cola, Thums Up, Patanjali

January 7, 2021January 7, 2021 by Karthik S

All the 3 big Cola brands in India—Coca-Cola, Pepsi, and Thums Up—released new TVCs in December 2020. Pepsi – December 17, 2020, by Wunderman Thompson. View this post on Instagram A post shared by Pepsi India (@pepsiindia) Coca-Cola – December 24, 2020,…

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