Karthik S | beastoftraal.com

The man in the monkey mask

February 2, 2021 by Karthik S

I came across Ankur Indoria’s story via The Hindu. I absolutely love Ankur’s spirit! Here’s a BBA graduate refusing to wait for an internship opportunity in some company and trying his hand at entrepreneurship however small it may be in size or…

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OTT Master

February 1, 2021 by Karthik S

A front-page ad by Amazon Prime Video on January 29, 2021, in the Tamil daily Dinathanthi announced, “Watch the film comfortably in your own home”. The reference was to the Tamil film Master, starring Vijay. The film released in the theaters on…

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Demonstrating C-level command without a corner office

January 29, 2021 by Karthik S

One of the main effects of the work-from-home/work-from-anywhere situation forced on us due to the pandemic is the devaluation of the physical office building. A lot of large companies have, either permanently or temporarily, shut their headquarters to save on assorted costs…

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Netflix’s ‘I’m Feeling Lucky’ button and your free will

January 28, 2021 by Karthik S

On the 4th page of Netflix’s most recent letter to shareholders (4th quarter, 2020 earnings report), there is a mention of a new feature that they plan to roll out globally in the first half of 2021. The name of the feature…

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Refreshingly honest self-reviews

January 27, 2021 by Karthik S

Eight years ago, I had written about how Nokia was called out for publishing a ‘review’ of the Nokia Lumia 620 on their own website. I’m reasonably sure that such practices won’t even pass muster these days. Many brands publish product-related and…

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VW CEO’s opening gambit on Twitter

January 25, 2021 by Karthik S

Volkswagen CEO Herbert Diess joined Twitter in December 2020, but his first tweet was posted only on January 20, 2021. In his few replies so far, he has confirmed that the tweets from the handle are his own. What is truly interesting…

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Appointment viewing is dead.

January 22, 2021 by Karthik S

This is a follow-up to/continuation of Ambi Parameswaran’s recent Business Standard write-up. Appointment viewing, by definition, is “setting time aside to watch particular television programs”. If I move it beyond TV, it would be “appointment-based content consumption”. A good example is the…

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