Karthik S | beastoftraal.com

Mind your attention

February 8, 2021 by Karthik S

I really enjoyed watching this ad film (from 2015) for Škoda Fabia by the agency AIS London. Let me not spoil it for you – watch it first, and then read the rest of this post. This ad is what I’d call…

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Hands and feet

February 5, 2021 by Karthik S

In September 2020, I stumbled upon 2 ad films that focused on a body part and seemed diametrically opposite! McDonald’s German ad film by the agency Track was framed using the most obvious behavior change of our lives in recent times –…

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Logo, na maaro ise…

February 4, 2021 by Karthik S

Naaz Ekta Patel, the founder of Avesta Foundation, is not the first person on this planet to notice that Myntra’s logo could be seen in another, “offensive” way too. Many, many people have pointed out the other interpretation in the past. Here’s…

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The power of invisible, silent audience

February 3, 2021 by Karthik S

If you have been creating and sharing content online, on any of the social media platforms, there is a natural tendency to look at the ‘engagement’. Social media platforms have conditioned us to consider Likes, Shares, Comments, Replies, Retweets, Reshares, etc. as…

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The man in the monkey mask

February 2, 2021 by Karthik S

I came across Ankur Indoria’s story via The Hindu. I absolutely love Ankur’s spirit! Here’s a BBA graduate refusing to wait for an internship opportunity in some company and trying his hand at entrepreneurship however small it may be in size or…

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OTT Master

February 1, 2021 by Karthik S

A front-page ad by Amazon Prime Video on January 29, 2021, in the Tamil daily Dinathanthi announced, “Watch the film comfortably in your own home”. The reference was to the Tamil film Master, starring Vijay. The film released in the theaters on…

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Demonstrating C-level command without a corner office

January 29, 2021 by Karthik S

One of the main effects of the work-from-home/work-from-anywhere situation forced on us due to the pandemic is the devaluation of the physical office building. A lot of large companies have, either permanently or temporarily, shut their headquarters to save on assorted costs…

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