On the 4th page of Netflix’s most recent letter to shareholders (4th quarter, 2020 earnings report), there is a mention of a new feature that they plan to roll out globally in the first half of 2021. The name of the feature…

This is a follow-up to/continuation of Ambi Parameswaran’s recent Business Standard write-up. Appointment viewing, by definition, is “setting time aside to watch particular television programs”. If I move it beyond TV, it would be “appointment-based content consumption”. A good example is the…

From being a ‘second screen’ (to a TV or laptop/desktop being the ‘first’), the smartphone has comfortably become the primary screen for everything these days. We have the phone next to us when we are watching TV, when we are reading a…