Karthik S | beastoftraal.com

Permanent changes in businesses and behaviour, due to pandemic

June 17, 2021 by Karthik S

Back in March 2020, I wrote a set of 50 predictions for a pandemic-infested world – obvious and non-obvious predictions. Some of them have already come true, and many are probably being evolved as I type this, into our 2nd pandemic year….

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Seeking life inspiration from tendrils!

June 16, 2021 by Karthik S

I love plants and animals. Plants, a bit more than animals, of course. In plants, beyond the most easily loveable part—that is, flowers—another aspect/part that I really love is tendrils! Yes, tendrils. Now, climbers and creepers, by themselves, are very, very beautiful,…

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Nikhil’s gambit and brand Zerodha

June 15, 2021 by Karthik S

Indian chess grandmaster and former world chess champion Viswanathan Anand was slated to play chess with well-known celebrities to raise funds for The Akshayapatra Foundations’ COVID-19 relief feeding efforts, on June 13, 2021. The format of the game is a simul (simultaneous…

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Nudging India to get vaccinated

June 14, 2021 by Karthik S

Now that India’s Union Government has taken on the responsibility (as it should) of procuring the vaccines, the hope is that the supply issues would be sorted. As early as possible, to make up for the lost time (and lives). The issue…

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The trouble with Apple’s brilliant, new privacy-centric ad

June 11, 2021 by Karthik S

Apple has been releasing a series of ads bolstering iOS’s privacy-centric features. I , last year. Like that ad, the latest one too, again by TBWA\Media Arts Lab, takes some creative liberties to make its point – usual advertising-level exaggerations and some…

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A reply vs. a quote-tweet/quote-post – should you react?

June 10, 2021 by Karthik S

One of the many nuances I dwell upon in great detail in my corporate workshops on personal branding is something seemingly small and insignificant that most people don’t even give it enough thought – how and when to reply to someone on…

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The arguments for and against Nirmala Sitharaman’s tweet

June 9, 2021 by Karthik S

Nimesh Dedhia, a tax professional, tweeted about the new income tax website being down/not working, yesterday at 11:14 am. He tagged the Indian income tax department’s handle and India’s finance minister, Nirmala Sitharaman in the tweet. It was a normal, cordial tweet…

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