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Author: Karthik S

Karthik S

Beta, mann mein laddoo phutaa?

Beta, mann mein laddoo phutaa?

June 28, 2021 by Karthik S

What comes to your mind when you hear, “Mann mein laddoo phutaa”? Motichur laddoos in your mouth? Or does your mind remind you of a specific brand/product – Cadbury’s Dairy Milk Chocolate Shots? Chances are, the phrase may remind you of the…

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Connecting cities and connecting people

Connecting cities and connecting people

June 25, 2021 by Karthik S

Recently, an ambitious idea called pOrtal ‘connected’ Lithuania’s capital, Vilnius and the city of Lublin in Poland. What was the connection? This! This is not a new idea, though. There have been many earlier attempts at ‘connecting’ 2 different cities like this….

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Social media status update prompts

Social media status update prompts

June 24, 2021 by Karthik S

Before you write and share something on Twitter, Facebook or LinkedIn, do you notice what the prompt in each of those platforms’ status update boxes are? Here they are, if you don’t recall, or didn’t care to observe. Twitter’s prompt fits the…

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Out-of-the-box: Samsung’s Karthikeya vs. Sony’s Ganesha

Out-of-the-box: Samsung’s Karthikeya vs. Sony’s Ganesha

June 23, 2021 by Karthik S

Given that ESG (Environmental, Social, and Corporate Governance) is the hottest metric for global companies to go after, both Samsung and Sony have been trying specific things out of their cardboard packaging. While Samsung’s fun efforts put the onus on the users,…

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About Volkswagen CEO Herbert Diess’s use of social media

About Volkswagen CEO Herbert Diess’s use of social media

June 22, 2021 by Karthik S

Volkswagen CEO Herbert Diess joined Twitter in December 2020. His first tweet was posted on January 20, 2021. And he tagged Elon Musk in his very first tweet! I wrote about his opening Twitter gambit earlier this year. Now, in an article…

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A very useful writing advice/productivity trick

A very useful writing advice/productivity trick

June 21, 2021 by Karthik S

I first remember reading about Indian-born writer Amitava Kumar‘s rules for his students in his 2015 book, ‘Lunch With a Bigot: The Writer in the World’. He repeats the same set of rules in his 2020 book, ‘Every Day I Write the…

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The 24 digital steps out of the total 26 car-buying steps

The 24 digital steps out of the total 26 car-buying steps

June 18, 2021 by Karthik S

Back in the early 2010s, I was at Edelman, heading the India business for the digital arm, Edelman Digital. One of our early client wins was Chevrolet India (General Motors India). Given how new and raw social media was in 2010, from…

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