Karthik S | beastoftraal.com

Knowing more

July 2, 2021 by Karthik S

I have very fond memories of growing up as a kid in Srirangam, a small, temple-town right next to Trichy (which itself was a small town back then) in the mid-80s. It was a magical period – of our first TV (Solidaire),…

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Ethics in the subscription business

July 1, 2021 by Karthik S

Last year, Netflix announced a new policy for inactive accounts and how the company will deal with such accounts’ cancellations. I wrote about it then and hailed it as a great move – a ‘right thing to do’ move that seems right…

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The work-from-anywhere fantasy

June 30, 2021 by Karthik S

Jobs site Indeed’s recent study in May 2021 says that searches for remote work skyrocketed by 966% year-on-year. Microsoft’s 2021 work trend index indicates that three in four employees in India are seeking remote work options. Avaya’s Life and Work Beyond 2020…

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KFC’s ogling boys and Ceriz’s whistling kid

June 29, 2021 by Karthik S

Back in January 2020, KFC launched an ad in Australia for the Zinger Popcorn box. The 15-second ad features a young woman checking her reflection on a parked car’s tinted window, not realizing that there is someone inside the vehicle. As the…

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Beta, mann mein laddoo phutaa?

June 28, 2021 by Karthik S

What comes to your mind when you hear, “Mann mein laddoo phutaa”? Motichur laddoos in your mouth? Or does your mind remind you of a specific brand/product – Cadbury’s Dairy Milk Chocolate Shots? Chances are, the phrase may remind you of the…

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Connecting cities and connecting people

June 25, 2021 by Karthik S

Recently, an ambitious idea called pOrtal ‘connected’ Lithuania’s capital, Vilnius and the city of Lublin in Poland. What was the connection? This! This is not a new idea, though. There have been many earlier attempts at ‘connecting’ 2 different cities like this….

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Social media status update prompts

June 24, 2021 by Karthik S

Before you write and share something on Twitter, Facebook or LinkedIn, do you notice what the prompt in each of those platforms’ status update boxes are? Here they are, if you don’t recall, or didn’t care to observe. Twitter’s prompt fits the…

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