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Author: Karthik S

Karthik S

The one communications ninja technique you must always remember

The one communications ninja technique you must always remember

June 8, 2021 by Karthik S

The usual starting point in any kind of communication is that there is an audience that is interested in that communication. We use this for every kind of communication – whether a simple tweet or a WhatsApp message, or an advertisement or…

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Nestle in crisis-mode advertising, yet again

Nestle in crisis-mode advertising, yet again

June 7, 2021 by Karthik S

Early June, there was widely covered news about an internal document at Nestle that claimed that “only 37% of Nestle’s food and beverage products had a rating of over 3.5 as per Australia’s health star rating system, in which products are given…

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Thoroughly watchable + poor brand connect

Thoroughly watchable + poor brand connect

June 4, 2021 by Karthik S

Can ads be thoroughly watchable and yet have terribly poor brand connect? Of course, they can. But why would someone make ads like that is a very different topic. Here are 2 recent ads that had me completely engaged and when they…

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Are some ghost kitchens review-proof?

Are some ghost kitchens review-proof?

June 3, 2021 by Karthik S

A cloud kitchen (also called dark kitchens, ghost kitchens, or virtual restaurants) is a delivery-only food service operation that does not offer a dine-in facility. They let users order via their own website, or their own mobile app, through the phone, or…

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Twitter’s nudges to do the right thing

Twitter’s nudges to do the right thing

June 2, 2021 by Karthik S

Twitter has been testing ‘prompts’ for assorted things recently. In 2020, they were testing 2 kinds of prompts. The first was article prompts. If you attempt to retweet a tweet that has an article, Twitter would prompt you asking you if you…

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Dog. Tail. Wag.

Dog. Tail. Wag.

June 1, 2021 by Karthik S

I used to be a member of a small lending library called ‘A to Z’ in Saibaba Colony in Coimbatore, while in school in the 90s. The owner used to observe the kind of books I pick and make contextual recommendations on…

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“I want to keep a low profile” vs. Personal branding

“I want to keep a low profile” vs. Personal branding

May 31, 2021 by Karthik S

Before I prepare for a corporate personal branding workshop (usually for the CXO/management team, or a select set of employees), I seek inputs from some of the participants so that I take into account the participants’ most pressing concerns or worries or…

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