Karthik S | beastoftraal.com

About Volkswagen CEO Herbert Diess’s use of social media

June 22, 2021June 23, 2021 by Karthik S

Volkswagen CEO Herbert Diess joined Twitter in December 2020. His first tweet was posted on January 20, 2021. And he tagged Elon Musk in his very first tweet! I wrote about his opening Twitter gambit earlier this year. Now, in an article…

No comment

A very useful writing advice/productivity trick

June 21, 2021June 21, 2021 by Karthik S

I first remember reading about Indian-born writer Amitava Kumar‘s rules for his students in his 2015 book, ‘Lunch With a Bigot: The Writer in the World’. He repeats the same set of rules in his 2020 book, ‘Every Day I Write the…

1 Comment

The 24 digital steps out of the total 26 car-buying steps

June 18, 2021June 18, 2021 by Karthik S

Back in the early 2010s, I was at Edelman, heading the India business for the digital arm, Edelman Digital. One of our early client wins was Chevrolet India (General Motors India). Given how new and raw social media was in 2010, from…

1 Comment

Permanent changes in businesses and behaviour, due to pandemic

June 17, 2021June 17, 2021 by Karthik S

Back in March 2020, I wrote a set of 50 predictions for a pandemic-infested world – obvious and non-obvious predictions. Some of them have already come true, and many are probably being evolved as I type this, into our 2nd pandemic year….

No comment

Seeking life inspiration from tendrils!

June 16, 2021June 16, 2021 by Karthik S

I love plants and animals. Plants, a bit more than animals, of course. In plants, beyond the most easily loveable part—that is, flowers—another aspect/part that I really love is tendrils! Yes, tendrils. Now, climbers and creepers, by themselves, are very, very beautiful,…

No comment

Nikhil’s gambit and brand Zerodha

June 15, 2021June 16, 2021 by Karthik S

Indian chess grandmaster and former world chess champion Viswanathan Anand was slated to play chess with well-known celebrities to raise funds for The Akshayapatra Foundations’ COVID-19 relief feeding efforts, on June 13, 2021. The format of the game is a simul (simultaneous…

4 Comments

Nudging India to get vaccinated

June 14, 2021June 14, 2021 by Karthik S

Now that India’s Union Government has taken on the responsibility (as it should) of procuring the vaccines, the hope is that the supply issues would be sorted. As early as possible, to make up for the lost time (and lives). The issue…

No comment