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Author: Karthik S

Karthik S

A marketing idea around Saraswati Pooja

A marketing idea around Saraswati Pooja

November 29, 2021November 29, 2021 by Karthik S

Over the last few years, there has been a tremendous clamor to own and utilize Black Friday in India. Considering most Indians don’t even know what Black Friday is, or why it has been anointed as a shopping extravaganza, it is mighty…

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“If I’m not the first, why bother?”

“If I’m not the first, why bother?”

November 26, 2021November 26, 2021 by Karthik S

In my corporate personal branding workshops, I actively encourage the participants to share their perspectives online without worrying about how others would react to them. This is, of course, after helping them define their own personal brand narrative and contours and sticking…

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How to tell the BNPL story creatively?

How to tell the BNPL story creatively?

November 25, 2021November 25, 2021 by Karthik S

There is a lot of interest around Buy Now Pay Later (BNPL) recently. If you read about it, you’d realize that it is nothing new at all – in simple terms, this is an ‘installment option’ usually offered by a bank or…

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The evolution of broadcast

The evolution of broadcast

November 24, 2021November 24, 2021 by Karthik S

As the internet goes about transforming multiple industries, the last two decades have seen several legacies overturned. One such legacy is the hold that a few people had on content creation meant for widespread consumption. Prior to the internet, the written word,…

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Tetra Lies: How not to do a digital PR campaign

Tetra Lies: How not to do a digital PR campaign

November 23, 2021November 23, 2021 by Karthik S

Back in May 2019, I had written about a surreptitious digital campaign against glass, called ‘Glass Hurts’. I just checked the Twitter handle of that campaign now – it looks like the campaign has been stopped since the last tweet is from…

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The trajectories of digital music and ebooks

The trajectories of digital music and ebooks

November 22, 2021November 23, 2021 by Karthik S

2007 is a watershed year in the history of technology. The iPhone was announced by Steve Jobs in January 2007. The device was launched in the market in June 2007. But the iPhone was not the only pathbreaking device from 2007 that…

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End the day with fantasy, brick by brick

End the day with fantasy, brick by brick

November 19, 2021November 19, 2021 by Karthik S

What would you want to do at the end of a day… any day? Two brands, in two completely different product segments, offer the same thought, leading to their respective products! The first is ITC Sunfeast Dark Fantasy. The product has been…

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