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Author: Karthik S

Karthik S

The evolution of broadcast

The evolution of broadcast

November 24, 2021 by Karthik S

As the internet goes about transforming multiple industries, the last two decades have seen several legacies overturned. One such legacy is the hold that a few people had on content creation meant for widespread consumption. Prior to the internet, the written word,…

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Tetra Lies: How not to do a digital PR campaign

Tetra Lies: How not to do a digital PR campaign

November 23, 2021 by Karthik S

Back in May 2019, I had written about a surreptitious digital campaign against glass, called ‘Glass Hurts’. I just checked the Twitter handle of that campaign now – it looks like the campaign has been stopped since the last tweet is from…

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The trajectories of digital music and ebooks

The trajectories of digital music and ebooks

November 22, 2021 by Karthik S

2007 is a watershed year in the history of technology. The iPhone was announced by Steve Jobs in January 2007. The device was launched in the market in June 2007. But the iPhone was not the only pathbreaking device from 2007 that…

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End the day with fantasy, brick by brick

End the day with fantasy, brick by brick

November 19, 2021 by Karthik S

What would you want to do at the end of a day… any day? Two brands, in two completely different product segments, offer the same thought, leading to their respective products! The first is ITC Sunfeast Dark Fantasy. The product has been…

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“Aiyyo! Doesn’t feel like advertising only!”

“Aiyyo! Doesn’t feel like advertising only!”

November 18, 2021 by Karthik S

Much like Danish Sait (I had written about his branded content earlier), I have been a big fan of the ‘content’ shared by Shraddha Jain aka Aiyo Shraddha as well. The similarities are uncanny – both are in Bengaluru, both have had…

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We are all in advertising

We are all in advertising

November 17, 2021 by Karthik S

Are you on social media? Then yes, we are all in advertising. Here’s the FAQ to explain the context. 1. What? No! I’m just sharing your views/thoughts on social media. I’m definitely not advertising! When you share your views with people you…

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The sound of mixie

The sound of mixie

November 16, 2021 by Karthik S

The ‘mixie’ that we use in Indian kitchens—now called ‘mixer grinder’; I believe it was Sumeet that had a mixer grinder called ‘Sumeet Mixie’ and the name stuck—is known for one more thing beyond its core function (grinding stuff): loud noise. The…

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