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Author: Karthik S

Karthik S

Peloton confidently blurs PR-advertising silos for its latest crisis

Peloton confidently blurs PR-advertising silos for its latest crisis

December 14, 2021 by Karthik S

Peloton, the maker of high-end exercise bikes and treadmills, is already having a pretty rough year in 2021. Back in April, the U.S. Consumer Product Safety Commission (CPSC) warned consumers to ‘Stop Using the Peloton Tread+’ (in so many words, directly) with…

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On-demand advertising

On-demand advertising

December 13, 2021 by Karthik S

We gave up on Tata Sky quite some time ago. I still have the box at home, but it’s lost somewhere and I don’t intend to restart my subscription anytime soon. When we had Tata Sky (meaning: satellite TV/appointment viewing), my wife…

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Those e-commerce packages…

Those e-commerce packages…

December 10, 2021 by Karthik S

Amazon had earlier updated the way they send emails to customers. I wrote about this late last year. Before the change, customers used to get detailed mails that featured the actual product details including price. After the change, the emails were sparse…

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Video killed the resume star?

Video killed the resume star?

December 9, 2021 by Karthik S

When you think of a resume, what comes to your mind? Usually, it is a 2-page document in PDF or MS Word format. This has been the case for the longest time, and only in recent times has LinkedIn mildly substituted this…

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Better’s CEO could have handled it better

Better’s CEO could have handled it better

December 8, 2021 by Karthik S

Indian-origin CEOs in the US were getting a lot of positive news coverage recently, after Parag Agarwal’s ascension as Twitter CEO. Parag’s new role led to a fresh round of opinion pieces on why Indian-origin CEOs are doing so well outside India…

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Social media on your TV

Social media on your TV

December 7, 2021 by Karthik S

When the most-awaited trailer for Spider-man: No Way Home dropped recently, while my son was the most excited, we were all keen to watch it because we’re fans of the Marvel content experience. And when we all want to see something together,…

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Scent triggering memories, in advertising

Scent triggering memories, in advertising

December 6, 2021 by Karthik S

India, as a country, should be a massive market for agarbathis (incense stick) given that every temple small and big uses them by the droves day in and day out. But when you think about famous agarbathi brands that are pan-Indian, I…

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