Shorter version on audio: YouTube: Spotify: Full post: After a long time, I’m glad to see a new underwear brand ad that has a relatable insight, is layered with an eye-popping narrative device, and is also humorously engaging 🙂 I’m referring to…

Shorter version on audio: YouTube: Spotify: Full post: The new ‘Bin Boy’ ad from Hindustan Unilever, made by Ogilvy India, takes one-and-a-half minutes to reveal the point it is trying to make after an extended period to set the context that is…

Last year, I had written about a delightful ad for a private train company in the UK—Avanti—by the agency adam&eveDDB. This one… While writing about it last year, I framed it with the intrigue I felt when I watched it the first…