Karthik S | beastoftraal.com

Hi. How are you?

March 11, 2022 by Karthik S

On average, I get about 50-60 direct messages on LinkedIn every month from both people I know (and already connected to), and from people I do not know (who may be using the LinkedIn premium account or may be part of a…

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Text, columns, space… idea!

March 10, 2022 by Karthik S

How many times, and how many different ways can the same creative idea be used… or re-used? That would perhaps depend on how many different client-centric interpretations the respective ad agencies can tweak the idea into! Here is a demonstration of the…

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The contours of an effective employee advocacy program

March 9, 2022 by Karthik S

Having worked on quite a few corporate employee advocacy programs, and having trained over 1,000 employees across large organizations on how to handle employee advocacy content on social media, I have given the topic a lot of thought over the last 10+…

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Time after time

March 8, 2022 by Karthik S

They say that history repeats itself. It’s meant to help us learn from our past. But can we use the past as a visible, obvious reference to say something about the present? In advertising, that’s a pretty entertaining template! The basic narrative…

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Streaming subscription firehose vs. user experience

March 7, 2022 by Karthik S

Christine McCarthy, Disney’s Chief Financial Officer, in an Investor Day presentation on December 11, 2020, said, “We don’t believe that the consumer experience would be a particularly good one if we had advertising on Disney+.” Last week, Disney said that it would…

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Spotify’s Car Thing and the unbundling of the smartphone

March 4, 2022 by Karthik S

Back in 2019, I wrote about how the smartphone seems to have become a swiss army knife equivalent that is making obsolete so many products! A list:Alarm clockNote padCalendarWatchPortable music player/radioAddress bookWalletPhoto albumPagersDictionaryStopwatchCameraGPS deviceAudio recorderScanner There’s already a portable audio player on…

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Letting the mind wander

March 3, 2022 by Karthik S

I click on a YouTube link for a new movie trailer on Twitter. It takes me to the YouTube page where the trailer starts playing. But, for the first 5-10 seconds I’m not watching the trailer but what else is there to…

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