Karthik S | beastoftraal.com

The Coinbase CTAbait

March 2, 2022 by Karthik S

Much water has passed under the Coinbase Super Bowl ad bridge already. The post-ad drama—in hindsight—perhaps seemed more interesting than the ad itself, which itself was extraordinarily unique. A quick recap of the post-ad drama: Coinbase CEO Brian Armstrong claimed that no…

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Split-screen advertising (Part 2)

March 1, 2022 by Karthik S

This is the second part of the curation of advertising that uses the split-screen technique as a creative device. . When it comes to using the split-screen technique as a creative device in video/TV advertising, one of the most common reasons they…

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Split-screen advertising (Part 1)

February 28, 2022 by Karthik S

Part 2 of this series: . A famous dialog in the film Contact (1997; based on the book by Carl Sagan) went, “First rule in government spending: why build one when you can have two at twice the price?”. How does that…

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The mythical LinkedIn content dos and don’ts

February 25, 2022 by Karthik S

Russia invades Ukraine.Praggnanandhaa wins against Magnus Carlsen.India wins the world cup cricket tournament.Neeraj Chopra wins Olympic Gold for India. What is the one thing that is predictably bound to happen when events like this occur? As many people frequently comment on Twitter…

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Coca-Cola India vs. coffee, glucose, and Snickers!

February 24, 2022 by Karthik S

A recent Pepsi 7UP ad (by DDB Mudra) showed a man seated in the ladies’ seat on a public bus. A young woman wanted that seat, and just as she arrived near that seat, the man feigned to be asleep (even as…

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Anthropomorphism as a creative device in advertising

February 23, 2022 by Karthik S

Related reading: Personification as a creative device in advertising Anthropomorphism, or making inanimate/nonhuman objects talk, emote, or behave like humans is a fairly popular creative device in advertising. There are various degrees of this trope… like giving human features to inanimate objects,…

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Shiny new toys online to drive engagement

February 22, 2022 by Karthik S

“Should I do LinkedIn polls more often? They get me a lot of engagement!” “What’s the best time to post on Instagram in India?” “No one clicks on my links on Twitter anymore. Should I do a thread, instead?” I get asked…

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