Karthik S | beastoftraal.com

Spotify’s Car Thing and the unbundling of the smartphone

March 4, 2022 by Karthik S

Back in 2019, I wrote about how the smartphone seems to have become a swiss army knife equivalent that is making obsolete so many products! A list:Alarm clockNote padCalendarWatchPortable music player/radioAddress bookWalletPhoto albumPagersDictionaryStopwatchCameraGPS deviceAudio recorderScanner There’s already a portable audio player on…

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Letting the mind wander

March 3, 2022 by Karthik S

I click on a YouTube link for a new movie trailer on Twitter. It takes me to the YouTube page where the trailer starts playing. But, for the first 5-10 seconds I’m not watching the trailer but what else is there to…

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The Coinbase CTAbait

March 2, 2022 by Karthik S

Much water has passed under the Coinbase Super Bowl ad bridge already. The post-ad drama—in hindsight—perhaps seemed more interesting than the ad itself, which itself was extraordinarily unique. A quick recap of the post-ad drama: Coinbase CEO Brian Armstrong claimed that no…

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Split-screen advertising (Part 2)

March 1, 2022 by Karthik S

This is the second part of the curation of advertising that uses the split-screen technique as a creative device. . When it comes to using the split-screen technique as a creative device in video/TV advertising, one of the most common reasons they…

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Split-screen advertising (Part 1)

February 28, 2022 by Karthik S

Part 2 of this series: . A famous dialog in the film Contact (1997; based on the book by Carl Sagan) went, “First rule in government spending: why build one when you can have two at twice the price?”. How does that…

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The mythical LinkedIn content dos and don’ts

February 25, 2022 by Karthik S

Russia invades Ukraine.Praggnanandhaa wins against Magnus Carlsen.India wins the world cup cricket tournament.Neeraj Chopra wins Olympic Gold for India. What is the one thing that is predictably bound to happen when events like this occur? As many people frequently comment on Twitter…

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Coca-Cola India vs. coffee, glucose, and Snickers!

February 24, 2022 by Karthik S

A recent Pepsi 7UP ad (by DDB Mudra) showed a man seated in the ladies’ seat on a public bus. A young woman wanted that seat, and just as she arrived near that seat, the man feigned to be asleep (even as…

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