Karthik S | beastoftraal.com

Petrol – Rs. 100+. Mileage?

May 26, 2022May 26, 2022 by Karthik S

The price of petrol in India in the first half of January 2022 was about Rs. 95-100 depending on which state you were in. The price of petrol in India in the first half of April 2022 was about Rs. 110-115. And…

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Subscribing to a gaming device

May 25, 2022May 25, 2022 by Karthik S

To be honest, I’m not big on gaming; have never been. I have owned a couple of gaming devices, right from the hand-held single-game tiny brick of a gadget bought from Trichy’s Burma Bazaar way back in the 1980s to the Atari…

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What would you tell your younger self?

May 24, 2022May 24, 2022 by Karthik S

Back in March 2021, I wrote about an advertising trend that has a lead character meet his/her future self, in service of making a point about a specific product or service being sold. I had listed 5 ads that use the very…

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Apple’s new privacy ad and its Indian predecessor from 2020

May 23, 2022May 23, 2022 by Karthik S

Let me describe an ad film to you. A young girl. Her digital data is being auctioned. Her medical history, search data, location data, her contacts, everything is being auctioned. A group of buyers bids for the data excitedly even as the…

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The evolution of Apple’s privacy-centric advertising

May 20, 2022May 20, 2022 by Karthik S

That Apple sells privacy as a significant product is already well-known. The company started positioning privacy as a distinct advantage in 2019 and has made a series of ads through their agency, TBWA\Media Arts Lab. I have written about 2 such ads…

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The ‘dealer panel’ goes digital thanks to AI and cloning. But is it useful?

May 19, 2022May 19, 2022 by Karthik S

An important fixture in newspaper advertisements that only advertising industry professionals know about and appreciate is the dealer panel. This is usually a horizontal section at the bottom of the ad that lists the dealers of the product being advertised above, with…

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The social media content race for ‘topical days’

May 18, 2022May 18, 2022 by Karthik S

No matter what kind of brand it is these days—B2C or B2C—one critical element in their content strategy is ‘topical days’! ‘Seize the day’ (Carpe diem) has a very different meaning for social media content teams and agencies 🙂 It means they…

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