An important fixture in newspaper advertisements that only advertising industry professionals know about and appreciate is the dealer panel. This is usually a horizontal section at the bottom of the ad that lists the dealers of the product being advertised above, with…

A recent ad by the agency Droga5 for Amazon Alexa has a character who is hard of hearing – she says so herself, to the characters in the film within the ad film. That helps the ad’s narrative plug the voice-recognition capabilities…