Shorter version on audio: YouTube: Spotify: Full post: Havells kickstarted the ‘Hawa Badlegi’ series of ads way back in 2013. Lowe Lintas had initiated the series with four ads that used the ‘hawa badlegi’ phrase as a pun that addresses the industry…

Let me describe an ad film to you. A young girl. Her digital data is being auctioned. Her medical history, search data, location data, her contacts, everything is being auctioned. A group of buyers bids for the data excitedly even as the…

That Apple sells privacy as a significant product is already well-known. The company started positioning privacy as a distinct advantage in 2019 and has made a series of ads through their agency, TBWA\Media Arts Lab. I have written about 2 such ads…