Karthik S | beastoftraal.com

Ather fires the first salvo into a burning issue!

June 13, 2022 by Karthik S

Shorter version on audio: YouTube: Spotify: Full post: The electric 2-wheeler segment in India has a problem. A big reputation crisis, to be precise. Even though incidents of electric scooters going up in flames are far and few (relative to the total…

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Lubdhika Wyutpanne

June 9, 2022 by Karthik S

If you are wondering what that title means… persist. You would get your answer at the end of this post 🙂 What’s the first thing that comes to your mind when I say ‘Surf Excel and Doordarshan’? Chances are, it is likely…

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Classplus and Saurav Ganguly: brilliant teaser, underwhelming reveal

June 8, 2022 by Karthik S

While ad agencies get to talk extensively about their thought process and creativity, PR agencies are rarely able to explain the thought process behind getting the attention of people or the media using creativity. This is primarily because advertising is paid for…

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Is this vehicle petrol or electric?

June 7, 2022 by Karthik S

Till a few years ago, the only kind of 2-wheelers we had ran on petrol. Now? We have electric 2-wheelers too. Take a look at this ad – is this an ad for a petrol 2-wheeler or an electric 2-wheeler? When I…

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A disgusting Shot

June 6, 2022 by Karthik S

UPDATE: Layer’r Shot has issued a response/apology today (June 6, 2022) at 1 pm. My note on the ‘so-called’ apology, at the end of this post. (Note: The word is written as ‘s3x’ not because I’m feeling ‘shame shame puppy shame’. Given…

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The human way of thinking

June 3, 2022 by Karthik S

One of the things that I always, always wonder about in the back of my mind, and the topic that keeps me awake at night (many nights!) is the human way of thinking. Think about it (pun intended). We express our views,…

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Happilo goes completely nuts with its new campaign

June 2, 2022 by Karthik S

Shorter version on audio: YouTube: Spotify: Full post: If you ask me to remember a/any advertising campaign by a dry fruits brand in India, I’d perhaps first name California Almonds. I don’t remember any specific ad from the brand, but I also…

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