Karthik S | beastoftraal.com

The Big Bazaar of Indian news!

September 11, 2009September 11, 2009 by Karthik S

What is Asin telling Dhoni? Is it, ‘Ende dheivame…who will buy such cheap stuff?’. The caption is priceless marketing…no, advertising speak. ‘Make you a star’? ‘Improved fits’? ‘Great prices’? Is Times of India endorsing the quality of the products at Big Bazaar?…

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Bloggers are not trustworthy? Huh??

August 26, 2009August 26, 2009 by Karthik S

Looks like Leah Jones has just whipped up a passionate discussion with her blog post, ‘Is his Trust?‘. The crux is, ‘Can you trust bloggers at all?’. The main point is about Chris Brogan, cozying up with Sony, 8 months after he…

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Saif is searching for his long-lost girl friend! Does anybody care?

August 20, 2009August 20, 2009 by Karthik S

Click on the 2 exhibits to see the full story – they’re available online here and here! Now, what kind of reaction would the brand behind this exercise be looking at? Is it, 1. Aaaah…gee…I really want to know who this girl…

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Authenticity in the social media? Why only social media?

August 16, 2009 by Karthik S

Like I had mentioned in my last blog post, as a PR agency, we handle social media communication channels on behalf of our clients. We do not explicitly disclose if, for example, a twitter profile for a client is being handled by…

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PR 2.0? Be THE client!

August 10, 2009 by Karthik S

“Today’s PR firms are sitting ducks in the way of tomorrow’s social media freight train. They will join the extinct species of dinosaurs right about the same time as newspapers and most print magazines,” proclaimed Fuat Kircaali, Founder and CEO of SYS-CON…

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The social media opportunity!

August 3, 2009August 3, 2009 by Karthik S

Source: Social media best practices (eMarketer) Herein lies the opportunity! A majority in small and large businesses say, ‘We recognize a policy is needed but don’t have one’. The same majority says, ‘We monitor but don’t respond externally’. The point? They all…

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Social media outreach gone haywire – the OLX way!

July 23, 2009July 24, 2009 by Karthik S

Update (July 24, 2009) Brenda wrote back and I’m impressed. No, I still do not think OLX is relevant to Milliblog, but their tone is bang-on – it is sane and rightfully apologetic. Even if I’m not going to start using OLX…

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