Karthik S | beastoftraal.com

In defense of the native twitter retweet

November 12, 2009 by Karthik S

If Twitter merely created a native retweet feature that mirrors how we have been using it, wouldn’t the world would go, ‘Bah, what’s new? We’ve been retweeting anyway!’?. And now, the world only seems annoyed. Why? Because, people do not have the…

No comment

No BS communication

November 10, 2009 by Karthik S

Organizations have traditionally thrived in a particular way of communicating with the world – using middlemen (PR/ advertising agencies), and in a language that, after the levels and silos, is quite different from the way normal people talk and understand. Social media…

No comment

Social business design for dummies

November 7, 2009November 7, 2009 by Karthik S

(Apologies to Dachis Group, David Armano, Peter Kim et al.!) As I grudgingly got up this morning to attend an orientation session at my son’s school, I never knew that I’d end up blogging about the experience…let alone drag social business design…

1 Comment

Twitter lists’ Seinfeld connection

November 5, 2009 by Karthik S

One of my recent tweets was, No more ‘How many you have?’. Its time for ‘How many have you?. Of course, its about twitter’s latest and greatest in massages – ego massage, that is – The Twitter List! It’s a brilliantly sneaky…

4 Comments

Overdosing on the PR koolaid

October 29, 2009 by Karthik S

Todd Defren recently posted a fictitious conversation between a PR rep and an creative ad guy, on how social media is not really the ‘thing’ of advertising agencies. Its quite funny, no doubt, but I guess we’re drinking too much of the…

4 Comments

The lone ranger

October 26, 2009 by Karthik S

In many of the client organizations where we pitch social media PR, I see an interesting trend. It is usually an employee – most of the times, a lone employee! – who spearheads any kind of social media outreach for the entire…

4 Comments

Private parts

October 22, 2009 by Karthik S

Now that Google and Bing will start adding tweets and Facebook updates to search, I’m sure we’ll have more debates on privacy – particularly, ‘Facebook updates being in Google search’ part. Though it is restricted to only your friends/ network, it still…

No comment