Karthik S | beastoftraal.com

What does AkzoNobel/ Dulux get out of the Let’s Colour Project?

April 7, 2010 by Karthik S

The paint brand we all know in India, Dulux, has launched a global campaign across Brazil, France, UK and India, called ‘Let’s Colour Project‘. It’s an interesting project and is pretty apt for a paint brand. The official website says, “The Let’s…

14 Comments

The Facebook URL: A misguided trend and a paradox

April 2, 2010 by Karthik S

Back when I started my career, I was in an organization that owned a couple of IT education brands. Those were the heady days of IT education in India, with the likes of Apple and NIIT ruling the roost and peddling everything…

7 Comments

The curious case of Leela and the cycle!

March 29, 2010 by Karthik S

When the world was busy looking at how Nestle botched up in their Facebook page, something interesting happened even in India. Again, partly on Facebook. To sum it up, a cyclist was turned away from Bangalore’s plush 7-star hotel, The Leela, because…

16 Comments

Nestle’s cardinal sin

March 21, 2010 by Karthik S

No. This is not yet another post on a collection of quotes of what others/ media thinks about the Nestle Facebook imbroglio. This is what I think of it. And, as a customer and a fan of Nestle’s Facebook page. First, the…

5 Comments

Mantri Square mall wants us to search for its Twitter and Facebook pages!

March 16, 2010 by Karthik S

After Basics Life, today’s center-spread in The Times of India, for India’s largest mall, Mantri Square carries Twitter and Facebook mentions. Unfortunately, these are not links but just blurbs which claim, ‘Catch us on Twitter and Facebook for exciting updates and offers’….

2 Comments

What really happens to the QR code in Ford Figo’s print ad!

March 15, 2010 by Karthik S

A week back I had tweeted, ‘Do Personal QR codes exist in India? Looks like a great idea for brands, why isn’t it popular? ‘ (Link) I got quite a few responses and I was happy that they indeed exist. In fact,…

9 Comments

Basics Life’s print ad with a Facebook community URL!

March 14, 2010 by Karthik S

One of the few things that could make me choke on my breakfast while reading The Times Of India happened today. It was an advertisement, by the way – not a piece of news. It was an ad for Basics Life, a…

3 Comments