Karthik S | beastoftraal.com

Philips’ Parallel Lines project is brilliant!

April 13, 2010 by Karthik S

This is one of best digital campaigns I’ve seen in recent times – and it is all due to its compelling content! The concept is about 6 lines of dialog. They are, What is that? It’s a unicorn. Never seen one up…

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The tale of two automobile brands in India online – Tata Nano and Skoda India

April 12, 2010 by Karthik S

Two car makers in India seem to be having some issues – one, major issues, while the other, a relatively minor problem. First, Tata Nano. That dramatic photograph of a brand new Nano going up in flames is…well, dramatic indeed! I have…

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What does AkzoNobel/ Dulux get out of the Let’s Colour Project?

April 7, 2010 by Karthik S

The paint brand we all know in India, Dulux, has launched a global campaign across Brazil, France, UK and India, called ‘Let’s Colour Project‘. It’s an interesting project and is pretty apt for a paint brand. The official website says, “The Let’s…

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The Facebook URL: A misguided trend and a paradox

April 2, 2010 by Karthik S

Back when I started my career, I was in an organization that owned a couple of IT education brands. Those were the heady days of IT education in India, with the likes of Apple and NIIT ruling the roost and peddling everything…

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The curious case of Leela and the cycle!

March 29, 2010 by Karthik S

When the world was busy looking at how Nestle botched up in their Facebook page, something interesting happened even in India. Again, partly on Facebook. To sum it up, a cyclist was turned away from Bangalore’s plush 7-star hotel, The Leela, because…

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Nestle’s cardinal sin

March 21, 2010 by Karthik S

No. This is not yet another post on a collection of quotes of what others/ media thinks about the Nestle Facebook imbroglio. This is what I think of it. And, as a customer and a fan of Nestle’s Facebook page. First, the…

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Mantri Square mall wants us to search for its Twitter and Facebook pages!

March 16, 2010 by Karthik S

After Basics Life, today’s center-spread in The Times of India, for India’s largest mall, Mantri Square carries Twitter and Facebook mentions. Unfortunately, these are not links but just blurbs which claim, ‘Catch us on Twitter and Facebook for exciting updates and offers’….

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