Karthik S | beastoftraal.com

How to train your tweets – the Hippo story!

April 20, 2010 by Karthik S

These days there are tons and tons of twitter profiles from brands. Most of them seem largely similar. Take, for instance, the ones I stumbled last week. Levis India Nope, I’m a staunch Lee fan when it comes to my denims. But,…

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Marshall McLuhan’s global village is happening now, finally!

April 18, 2010 by Karthik S

Gaurav Mishra has an interesting post on Canadian communication theorist, Marshall McLuhan’s 1960s video on ‘The world is a global village’. The source of his post, by Dan Colman (at Open Culture), talks about social media as a logical fulfillment of what…

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Who is PUMA’s Clever Little Bag press release aimed at?

April 15, 2010 by Karthik S

PUMA announced it’s ‘clever little bag’ recently. It’s clever and absolutely brilliant. That was my opinion when I saw the video they have created to announce this. Except for the jaded background music, the video communicated the main point brilliantly well. My…

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5 questions about automobile insurance in India

April 14, 2010 by Karthik S

I have few questions about how car (automobile) insurance works in India. The reason is that each year, as the date of my car’s insurance renewal approaches – I get tons and tons of enticing calls. This year, like most years, I…

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Momentary twitter silence as a mark of respect?

April 13, 2010 by Karthik S

These are the days of digital activism. Bell Bajao, for instance, is all about bringing domestic violence to a halt. It uses digital tools, among many other offline tools, like concerts, to spread the awareness. Aircel, on the other hand, uses mass…

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Philips’ Parallel Lines project is brilliant!

April 13, 2010 by Karthik S

This is one of best digital campaigns I’ve seen in recent times – and it is all due to its compelling content! The concept is about 6 lines of dialog. They are, What is that? It’s a unicorn. Never seen one up…

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The tale of two automobile brands in India online – Tata Nano and Skoda India

April 12, 2010 by Karthik S

Two car makers in India seem to be having some issues – one, major issues, while the other, a relatively minor problem. First, Tata Nano. That dramatic photograph of a brand new Nano going up in flames is…well, dramatic indeed! I have…

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