Karthik S | beastoftraal.com

Socializing when you are sick, without your office noticing!

April 26, 2010 by Karthik S

I had a bad case of Delhi Belly last week. Took some time off work and was doing nothing at home, for one day. After all, my doc had advised me to ‘take it easy’ and I was running a 102 deg…

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Do not blame the medium for human stupidity

April 24, 2010 by Karthik S

Learn from them, you stupid, extinct bird. And, don’t wait for an Airtel to start a campaign to save you. This is going on for so long that it demands an explanation. I’m talking about tweets being quoted in mainstream media –…

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How to train your tweets – the Hippo story!

April 20, 2010 by Karthik S

These days there are tons and tons of twitter profiles from brands. Most of them seem largely similar. Take, for instance, the ones I stumbled last week. Levis India Nope, I’m a staunch Lee fan when it comes to my denims. But,…

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Marshall McLuhan’s global village is happening now, finally!

April 18, 2010 by Karthik S

Gaurav Mishra has an interesting post on Canadian communication theorist, Marshall McLuhan’s 1960s video on ‘The world is a global village’. The source of his post, by Dan Colman (at Open Culture), talks about social media as a logical fulfillment of what…

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Who is PUMA’s Clever Little Bag press release aimed at?

April 15, 2010 by Karthik S

PUMA announced it’s ‘clever little bag’ recently. It’s clever and absolutely brilliant. That was my opinion when I saw the video they have created to announce this. Except for the jaded background music, the video communicated the main point brilliantly well. My…

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5 questions about automobile insurance in India

April 14, 2010 by Karthik S

I have few questions about how car (automobile) insurance works in India. The reason is that each year, as the date of my car’s insurance renewal approaches – I get tons and tons of enticing calls. This year, like most years, I…

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Momentary twitter silence as a mark of respect?

April 13, 2010 by Karthik S

These are the days of digital activism. Bell Bajao, for instance, is all about bringing domestic violence to a halt. It uses digital tools, among many other offline tools, like concerts, to spread the awareness. Aircel, on the other hand, uses mass…

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