Karthik S | beastoftraal.com

What does the adoption of voicemail say about social media adoption?

May 6, 2010 by Karthik S

Does it say anything at all, is the first question. I’m sure we’ve seen many 80s and 90s Hollywood films and sitcoms where someone checks their voicemail in the landline phone at home as soon as they open the door. One of…

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Making an online campaign of your job search process

May 3, 2010 by Karthik S

Early in March this year, I had blogged about a girl’s job search approach and had termed it job search, version 3.0. If that was 3.0, here’s an another interesting approach that could be well be 4.0. A former (since he’s on…

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Digital Brand Index 3.0 results now out

April 29, 2010 by Karthik S

After 2.0, we have the 3.0 – obviously! I had written about our DBI 2.0 results back in January 2010 and here we are with the 3rd edition. Some of the key findings include, Channels: Twitter remains the de facto channel for…

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Skoda moves the needle

April 28, 2010 by Karthik S

I wrote about Tata and Skoda and how they are trying to use their own properties on social media to address some of their recent issues. With Tata, I haven’t seen any progress, but in case of Skoda, I see massive progress….

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PowerPoint Vs Human incompetence and stupidity

April 27, 2010 by Karthik S

It was just a couple of days back I wrote a post titled, ‘Do not blame the medium for human stupidity‘. And here goes New York Times with a piece titled, ‘We Have Met the Enemy and He Is PowerPoint‘ – sweet…

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Socializing when you are sick, without your office noticing!

April 26, 2010 by Karthik S

I had a bad case of Delhi Belly last week. Took some time off work and was doing nothing at home, for one day. After all, my doc had advised me to ‘take it easy’ and I was running a 102 deg…

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Do not blame the medium for human stupidity

April 24, 2010 by Karthik S

Learn from them, you stupid, extinct bird. And, don’t wait for an Airtel to start a campaign to save you. This is going on for so long that it demands an explanation. I’m talking about tweets being quoted in mainstream media –…

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