Karthik S | beastoftraal.com

Buying Google ads to land a job!

May 13, 2010 by Karthik S

First, we had a girl who tweeted her way to seeking a job. Next, we had a guy who created a campaign titled, ‘My next boss’ to land a job. Here’s another case study, of someone who used US $6 to buy…

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From ‘Attention Economy’ to ‘Opinion Economy’

May 11, 2010 by Karthik S

The term ‘Attention Economy’ made a lot of sense back then. It still does. But this was a advertising-perpetrated concept. The Attention Economy, as Read Write Web’s Richard MacManus sums it up, “is a marketplace where consumers agree to receive services in…

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Choking on your morning coffee, courtesy Sunday Times of India

May 9, 2010 by Karthik S

Very few things in news, these days, give me the pleasure of choking on my morning coffee. We seem to have become completely immune to many atrocities that may have forced us to perhaps commit suicide out of sheer annoyance, 20 years…

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What does the adoption of voicemail say about social media adoption?

May 6, 2010 by Karthik S

Does it say anything at all, is the first question. I’m sure we’ve seen many 80s and 90s Hollywood films and sitcoms where someone checks their voicemail in the landline phone at home as soon as they open the door. One of…

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Making an online campaign of your job search process

May 3, 2010 by Karthik S

Early in March this year, I had blogged about a girl’s job search approach and had termed it job search, version 3.0. If that was 3.0, here’s an another interesting approach that could be well be 4.0. A former (since he’s on…

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Digital Brand Index 3.0 results now out

April 29, 2010 by Karthik S

After 2.0, we have the 3.0 – obviously! I had written about our DBI 2.0 results back in January 2010 and here we are with the 3rd edition. Some of the key findings include, Channels: Twitter remains the de facto channel for…

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Skoda moves the needle

April 28, 2010 by Karthik S

I wrote about Tata and Skoda and how they are trying to use their own properties on social media to address some of their recent issues. With Tata, I haven’t seen any progress, but in case of Skoda, I see massive progress….

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