Karthik S | beastoftraal.com

Website URL? Check. Facebook URL? Check. Twitter? Check. Why bother?

June 27, 2010 by Karthik S

Here’s an advertisement from today’s (June 27, 2010) The Times of India (click on it to enlarge). Notice the Facebook and Twitter URL in it? I completely understand the reason behind adding the website URL, but why add the other 2 URLs?…

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The client consideration

June 25, 2010 by Karthik S

Some time back, there were helpful blog posts and articles in media on how not to use social media. One of the caveats was about how we’re not supposed to share information that we will not share in real life – the…

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For a change – commending brands for good service

June 23, 2010 by Karthik S

I have ranted about many brands in the past for poor customer service. But I also realized that I’ve only occasionally commended any brand for being good! So, here’s a small list. Automobiles I’ve owned 3 cars in Bangalore – my first…

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Why should a brand waste advertising budget on this offer?

June 21, 2010 by Karthik S

I came across this new campaign by Santoor soaps – the offer is simple; buy two packs of Santoor soap and get a free Reynolds pen. And I seem to have a small problem with that. I have seen brands adding low…

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Will social media be Raavan’s Raavan?

June 18, 2010 by Karthik S

Update – June 21, 2010: Story in The Times of India, today, titled, ‘Filmmakers get tweet-o-phobia’ (click on thumbnail for larger view). As a personal update, I wasn’t really planning to see the film after all those nasty reviews…at least not in…

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When should a brand/agency carve out a social media case study?

June 14, 2010 by Karthik S

I came across this case study on Media.Asia today – about Parle’s Hippo using Twitter as a channel for retail inventory tracking. I have written about Hippo’s tweets earlier and I like the tone and outlook of this twitter feed. But, at…

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Blogging competition by U.S. Consulate, Chennai – Sad day for Indian bloggers

June 10, 2010 by Karthik S

Update (June 11, 2010): US Consulate, Chennai, responds on Facebook: “Karthik, we want to first thank you for being engaged with the blog contest. The primary goal of the contest was to give youth in South India the opportunity to learn about…

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