Karthik S | beastoftraal.com

For a change – commending brands for good service

June 23, 2010 by Karthik S

I have ranted about many brands in the past for poor customer service. But I also realized that I’ve only occasionally commended any brand for being good! So, here’s a small list. Automobiles I’ve owned 3 cars in Bangalore – my first…

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Why should a brand waste advertising budget on this offer?

June 21, 2010 by Karthik S

I came across this new campaign by Santoor soaps – the offer is simple; buy two packs of Santoor soap and get a free Reynolds pen. And I seem to have a small problem with that. I have seen brands adding low…

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Will social media be Raavan’s Raavan?

June 18, 2010 by Karthik S

Update – June 21, 2010: Story in The Times of India, today, titled, ‘Filmmakers get tweet-o-phobia’ (click on thumbnail for larger view). As a personal update, I wasn’t really planning to see the film after all those nasty reviews…at least not in…

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When should a brand/agency carve out a social media case study?

June 14, 2010 by Karthik S

I came across this case study on Media.Asia today – about Parle’s Hippo using Twitter as a channel for retail inventory tracking. I have written about Hippo’s tweets earlier and I like the tone and outlook of this twitter feed. But, at…

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Blogging competition by U.S. Consulate, Chennai – Sad day for Indian bloggers

June 10, 2010 by Karthik S

Update (June 11, 2010): US Consulate, Chennai, responds on Facebook: “Karthik, we want to first thank you for being engaged with the blog contest. The primary goal of the contest was to give youth in South India the opportunity to learn about…

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Bullshit communication is everywhere. Why target PR alone?

June 3, 2010 by Karthik S

Leroy Stick, the man behind the very funny satire twitter profile, BPGlobalPR, has finally spoken out about his motivations, in Gizmodo. Reads great…and has some very valid points about PR’s degeneration into utter bullshit in the name of corporate brand building. But,…

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“Where is the audience?”, asks leading Indian film maker!

May 28, 2010 by Karthik S

Leading Indian film maker, Karan Johar, tweets, “Critics on television,newspapers,facebook,twitter,websites…and some even send sms’s…everyone is now a critic!! Where is the audience???” (Link) It does sound profound, but give it a deeper thought – and go beyond just films…into products and services…

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