Karthik S | beastoftraal.com

Old Spice Man reiterates the obvious – content is king!

July 15, 2010 by Karthik S

If you haven’t seen or heard what Old Spice is doing online…that must be one massive rock you are under. Get out it, will you, please? Old Spice started it quite innocuously. There was an ad. It was blah, at least in…

3 Comments

Of local social networking stars and brand pimping!

July 13, 2010 by Karthik S

I hate writing blog posts that hide critical names/information, but in the interest of the concerned parties, I’m forced to do so, this time! I’m part of myriad groups online and one such group is a city-based ‘blogging’ group. Do not ask…

2 Comments

How do you do PR?

July 1, 2010 by Karthik S

Two Indian journalists were recently seen sharing some opinions about PR agencies. The Economic Times’ Joji Philip, among other things, said, “in general, i have nothing against PR pros, they are doing their job – but some methods are wrong” In the…

11 Comments

Website URL? Check. Facebook URL? Check. Twitter? Check. Why bother?

June 27, 2010 by Karthik S

Here’s an advertisement from today’s (June 27, 2010) The Times of India (click on it to enlarge). Notice the Facebook and Twitter URL in it? I completely understand the reason behind adding the website URL, but why add the other 2 URLs?…

3 Comments

The client consideration

June 25, 2010 by Karthik S

Some time back, there were helpful blog posts and articles in media on how not to use social media. One of the caveats was about how we’re not supposed to share information that we will not share in real life – the…

1 Comment

For a change – commending brands for good service

June 23, 2010 by Karthik S

I have ranted about many brands in the past for poor customer service. But I also realized that I’ve only occasionally commended any brand for being good! So, here’s a small list. Automobiles I’ve owned 3 cars in Bangalore – my first…

1 Comment

Why should a brand waste advertising budget on this offer?

June 21, 2010 by Karthik S

I came across this new campaign by Santoor soaps – the offer is simple; buy two packs of Santoor soap and get a free Reynolds pen. And I seem to have a small problem with that. I have seen brands adding low…

4 Comments