Karthik S | beastoftraal.com

A seemingly more constructive take on the Pantene issue

August 2, 2010 by Karthik S

I see that my take on Pantene has not gone down well with quite a few people. I was also told on DM and email that it could have been a lot more constructive. I agree. So, here goes. If I stop…

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The televisionization of social media

July 31, 2010 by Karthik S

There was allegedly a mystery shampoo. It was blaring on television. It was on ‘supposed’ freebie-test centers in leading malls in Indian metros. And it was also allegedly on social networking sites, if you take Times of India’s word for it. Times…

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Visibility of @mentions on Twitter

July 28, 2010 by Karthik S

I realize many people still don’t know how @mentions work on Twitter, in terms of visibility. Reiterating from Twitter Help page: People will only see replies in their home time line if they are following both the sender and recipient of the…

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Are we all acting our age on social media?

July 27, 2010 by Karthik S

Should we, at all? In a recent Twitter conversation I was having with a few Twitter-regulars (who else!), one of them remarked, ‘Such kids, we are!’. It’s an interesting quip, on many levels. Back when there was no social media, our social…

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The curse of the microsite on a TVC!

July 23, 2010 by Karthik S

You must have seen the new ad for a sugar-substitute starring Bipasha Basu. The south Indian version has actress Shreya Saran. I don’t care how they look or what they do, but a URL caught my attention in the end. If you…

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Can social media move the needle?

July 22, 2010 by Karthik S

It possibly can! Our resident, social media favorite, in India, ex-Minister Shashi Tharoor sent a strange tweet last night. It said, “Hugely frustrated by Norton Security. Paid for &downloaded software, recd product key, but everytime I try to activate, am told key…

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Tweet before you preach?

July 19, 2010 by Karthik S

I came across this Ragan piece titled, ‘Big-name consulting companies fail Twitter test‘, by Wendy Marx. There is already a discussion thread about how PR companies do not blog or tweet from their official IDs enough and hence are incapable or not…

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