Karthik S | beastoftraal.com

Social media is like a blind date

August 6, 2010 by Karthik S

I’m tired of the ‘social media is like teen sex‘ or ‘digital is like sex in high school‘ utterances. They only refer to the way it may or may not work and the general cluelessness of brands when it comes to social…

8 Comments

PR agencies as intermediary 2.0, thanks to social media

August 4, 2010 by Karthik S

While an older, pending debate is on why blogs by PR agencies look and feel bad, here’s a post by Lewis PR where they got flak for sharing a piece of news on their blog. Lewis PR’s Live blog usually features agency-related…

2 Comments

A seemingly more constructive take on the Pantene issue

August 2, 2010 by Karthik S

I see that my take on Pantene has not gone down well with quite a few people. I was also told on DM and email that it could have been a lot more constructive. I agree. So, here goes. If I stop…

3 Comments

The televisionization of social media

July 31, 2010 by Karthik S

There was allegedly a mystery shampoo. It was blaring on television. It was on ‘supposed’ freebie-test centers in leading malls in Indian metros. And it was also allegedly on social networking sites, if you take Times of India’s word for it. Times…

19 Comments

Visibility of @mentions on Twitter

July 28, 2010 by Karthik S

I realize many people still don’t know how @mentions work on Twitter, in terms of visibility. Reiterating from Twitter Help page: People will only see replies in their home time line if they are following both the sender and recipient of the…

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Are we all acting our age on social media?

July 27, 2010 by Karthik S

Should we, at all? In a recent Twitter conversation I was having with a few Twitter-regulars (who else!), one of them remarked, ‘Such kids, we are!’. It’s an interesting quip, on many levels. Back when there was no social media, our social…

4 Comments

The curse of the microsite on a TVC!

July 23, 2010 by Karthik S

You must have seen the new ad for a sugar-substitute starring Bipasha Basu. The south Indian version has actress Shreya Saran. I don’t care how they look or what they do, but a URL caught my attention in the end. If you…

3 Comments