Karthik S | beastoftraal.com

Would you mind sharing that cab to the airport?

August 13, 2010February 17, 2011 by Karthik S

Whenever I take an early morning flight, I call a Meru/Easycabs cab. My home, in Bangalore, is about 50 kilometers away from the Bengaluru International Airport (BIAL). Average cab fare is about Rs. 800. I see hundreds (if not more) of cabs…

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Can Bipasha Basu and ducks help sell Kohler’s showerheads?

August 10, 2010 by Karthik S

I was quite intrigued when I noticed a banner ad on Rediff that said, ‘Pressure Play contest with Bipasha’. Clicked on it and found that it was by bath fittings brand Kohler. Now, I have seen Kohler’s range and really admire it’s…

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Can Social CRM by another name help in its better adoption in India?

August 8, 2010 by Karthik S

I was quite surprised to read Gauravonomics’ depressingly pessimistic take on the state of social CRM in India, today. It was a response to Indus Khaitan’s blog post on the same topic. Incidentally, I saw a link on Twitter, at the same…

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Social media is like a blind date

August 6, 2010August 6, 2010 by Karthik S

I’m tired of the ‘social media is like teen sex‘ or ‘digital is like sex in high school‘ utterances. They only refer to the way it may or may not work and the general cluelessness of brands when it comes to social…

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PR agencies as intermediary 2.0, thanks to social media

August 4, 2010 by Karthik S

While an older, pending debate is on why blogs by PR agencies look and feel bad, here’s a post by Lewis PR where they got flak for sharing a piece of news on their blog. Lewis PR’s Live blog usually features agency-related…

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A seemingly more constructive take on the Pantene issue

August 2, 2010 by Karthik S

I see that my take on Pantene has not gone down well with quite a few people. I was also told on DM and email that it could have been a lot more constructive. I agree. So, here goes. If I stop…

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The televisionization of social media

July 31, 2010 by Karthik S

There was allegedly a mystery shampoo. It was blaring on television. It was on ‘supposed’ freebie-test centers in leading malls in Indian metros. And it was also allegedly on social networking sites, if you take Times of India’s word for it. Times…

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