Karthik S | beastoftraal.com

Does the lack of a personal message in a LinkedIn invite bother you?

September 27, 2010September 28, 2010 by Karthik S

Stumbled upon 2 blog posts recently about LinkedIn invites – ‘(I am tired of) Generic LinkedIn Invitations‘ and ‘Best practices in writing LinkedIn invitations‘. Time and again, I see someone in my Twitter timeline complaining about how lame it is to send…

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Analyzing an online content plagiarism charge and ensuing conversation

September 16, 2010 by Karthik S

First, there was a tweet. This, @beastoftraal Just curious,did u give rights 2 2 use ur music reviews,4 their album pages such as: (Link) The tweet, by Kamal Aakarsh referred to my music reviews (from Milliblog), being used as-is, but in an…

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Should brands talk like dis jus’ coz its Twitter?

September 14, 2010September 15, 2010 by Karthik S

One of the tweets I saw last evening riled me so much…enough to tweet this, I *H-A-T-E* someone using ‘dis’, for ‘this’, even when there are a LOT of characters left. Not taking names; in a charitable mood. The truth is, it…

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Sowing a brand’s wild seeds all over the web

September 14, 2010September 14, 2010 by Karthik S

I happened to see this bizarre TVC last night. It had a son (type of person) clinging on to his dad (type of person), wherever the dad went. Even loo. It ended with something to do with Lenovo PCs being the ones…

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Raw News and the birth of the journalist star

September 13, 2010September 13, 2010 by Karthik S

In a recent blog post titled, ‘The Media Still Matter‘, Tim Dyson talks about ways in which mainstream media is yet to and can evolve, to include the changes made possible by social media. I really like the 4 points he notes…

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Trying to go viral for the sheer heck of it – purrfect example from IKEA

September 10, 2010September 10, 2010 by Karthik S

IKEA UK releases 100 house cats in its Wembley store and makes it a YouTube ‘viral’ thingy. The point, please? People ‘in the’ video seem to be having a lot of fun…it’s their cat…their video…after all. Watching it is such a mundane…

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Social media engagement – the uncomfortable focus on fan count

September 9, 2010September 9, 2010 by Karthik S

a.k.a Part Three of ‘Selling social media in India’. Recently, I started using the first part of Harry Potter (The Sorcerer’s Stone) as the bed time reading material for my about-to-be-7 son. Before Harry Potter happened, I was telling him stories, on…

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