Karthik S | beastoftraal.com

[Mauled In Translation] Vanish fabric stain remover, starring Sridevi

October 19, 2010October 19, 2010 by Karthik S

I noticed this new TVC starring Sridevi, for Vanish fabric stain remover – it has a last shot with Sridevi seated in a largi’sh chair and uttering Mr. India’s iconic dialog by Amrish Puri – ‘Mogambo khush hua’. She may be referring…

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Is it a good idea to burn bridges with your former employers and also mock them?

October 18, 2010October 18, 2010 by Karthik S

As a voracious reader of OPEN magazine, I loved reading Avirook Sen’s long, multi-page piece on how he settled with his former employer, NewsX – that woe-ridden television news channel that now seems to be the most constructive of all, albeit with…

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Oakley’s generous offer to rescued Chilean miners – disaster marketing?

October 15, 2010October 15, 2010 by Karthik S

Noticed Oakley’s effort earlier today, via Frank Strong’s amplify and David Meerman Scott’s detailed post. They donated 35 sunglasses and the rescued miners came out of the hell hole wearing Oakleys. Quite appropriate, I agree, considering all they’ve seen is darkness, since…

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Why is Greater Manchester Police livetweeting all incidents for 24 hours?

October 14, 2010October 14, 2010 by Karthik S

While the administrative class in India seems to be interested in roping public participation to help them (Delhi Traffic Police’s Facebook initiative; Janaagraha’s I Paid A Bribe – and my take on both), here’s an unique and innovative effort by Greater Manchester…

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Why not postal backlash or email backlash? Why only ‘social media backlash’?

October 13, 2010October 13, 2010 by Karthik S

Mashable says, ‘Gap Reverts to Original Logo After Social Media Backlash’. Isn’t that simply fan backlash? Or consumer backlash? People use social media as a mode to offer feedback since it is easy, scalable and spreadable. I wonder if Gap had any…

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The case…for and against Hrish Thota a.k.a @dhempe

October 11, 2010October 11, 2010 by Karthik S

Hrish Thota (known as @dhempe, on Twitter) gained something online today that is perhaps a world’s first for normal people on Twitter – he got himself a @fakedhempe. It really doesn’t matter who is behind this effort, but the point is simply…

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Is Mark Zuckerberg completely missing the point about his own baby, Facebook?

October 9, 2010October 9, 2010 by Karthik S

In a Mashable piece about his take on the film ‘The Social Network’, Mark says this, We build products that 500 million people seeâ?¦ If 5 million people see a movie, it doesnâ??t really matter that much. That sounds massively incongruous coming…

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