Karthik S | beastoftraal.com

8 Mahindra properties on Facebook and a potential question on ROI

October 26, 2010 by Karthik S

Regardless of the fact that I heard from someone that Mahindra Group actually did a press release for one of these 8 properties when it reached some magic number, I’m hugely impressed with the sheer numbers they have amassed. Mahindra Scorpio: 194,000+…

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The Mp3 experiment in India?

October 25, 2010October 25, 2010 by Karthik S

Seen the Mp3 experiment by Improv Everywhere? Here’s Mp3 experiment No. 7! Full marks for the way it has been conceptualized and executed – super impressed! And of course, the way it has been cataloged for promotion…like the video above! Or even…

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Two nazis for the day – disclaimer-nazi and grammar-nazi

October 24, 2010October 24, 2010 by Karthik S

Just 2 questions that literally popped out at me, while I was going through this morning’s newspaper (Times of India, page 2). First, see this advertisement/news for Lavasa (click on it for full version). See the footer notes in the bottom right….

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Was Amitabh’s Kaun Banega Crorepati Google Chrome mention planned/placed?

October 23, 2010October 23, 2010 by Karthik S

Amit Agarwal has an interesting update in his blog – Chrome gets thumbs-up from Indiaâ??s Biggest Star – and goes on to explain how Amitabh Bachchan not only posed a Chrome-related (well, browser-related) question, but also praised Chrome specifically when the participant…

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Test drive, test ride and a stunning spam mail

October 22, 2010 by Karthik S

First, there was this mail. Now, that DOES look shady. The email ID is ‘members@jobs2.info’ and I am not a member of whatever-it-is. The display name of that email ID is ‘New Bike’! Why would anyone want to click on that link?…

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Why can’t we sue a celebrity brand ambassador like Aamir Khan?

October 21, 2010October 21, 2010 by Karthik S

I have no legal knowledge to explore this topic, but let me offer a couple of points worth pondering. 1. A movie is vastly different from an advertisement A film is an obvious make-believe. People realize and understand that films are merely…

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Going beyond the Facebook ‘Like’ bean counter

October 20, 2010October 20, 2010 by Karthik S

Despite the fact that DDB Opinionway’s survey covers just 1,642 Facebook ‘likers’, the results still throw up a lot of valid insights. Facebook and brands from DDB Here are the top 6 takeaways, in my perspective. 1. Top 3 sectors – causes…

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