Karthik S | beastoftraal.com

Lalit Modi’s personal media network to his rescue?

November 25, 2010November 25, 2010 by Karthik S

(Update added below) So Modi has decided to go straight to this audiences! Saw his tweets? “There are so many allegations and now itâ??s time to talk.” (Link) “Iâ??ve finally given a filmed interview. Wait and watch.” (Link) “Watch my interview on…

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Can complete strangers sell insurance effectively, just because their name and city is mentioned?

November 24, 2010 by Karthik S

You may have seen the latest update in ICICI Lombard’s ‘Click Clik’ campaign; I have. It started with just 2 kids in the billboard (and print ads). The kids, not in line for a driving license at least in the next 5+…

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Airtel, GAP, Tropicana…why so much noise?

November 23, 2010November 23, 2010 by Karthik S

There’s a surprisingly lot of feedback and opinions on Airtel’s new logo change. Personally, I like the logo – it looks younger and trendier to me, compared to the simplistic one it replaces. But, given the number of people who have run…

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Kotak completes 25 years….just 25??

November 21, 2010 by Karthik S

No, I’m not referring to the number of years completed by Kotak Mahindra Bank….that IS mighty impressive. Today’s The Times of India’s false-front page ad has this milestone from Kotak. The back page talks of an interesting caption contest where people are…

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Unicef’s ‘Awaaz Do’ – I ‘Like’!

November 20, 2010November 21, 2010 by Karthik S

Came across this banner ad. by Unicef in many pages online. I didn’t have audio on in my PC till I landed on the IMDb page for Scott Pilgrim vs. the World (it’s a banner ad on top – since it may…

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Adding the dimension of time, to Warhol’s 15 minutes of fame – 100 hours of fame…anyone?

November 19, 2010November 19, 2010 by Karthik S

Yes, I do understand that he said ‘world famous’, not just ‘famous’, but consider the following! Yesterday was a hectic day on Twitter, thanks to the OPEN-tapes brouhaha. Some of the people involved have influential and popular media vehicles (like TV shows…

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Socializing recruitment advertising – Aricent tries!

November 17, 2010 by Karthik S

It has become a weekly affair to refer to The Times of India’s recruitment supplement, Ascent, in this blog. If last week was about a Sasken recruitment ad., this week is about Aricent. I have written earlier about brands using a Facebook…

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