Karthik S | beastoftraal.com

HCL Technologies’ employee tweetup – pathbreaking or contrived?

December 14, 2010December 14, 2010 by Karthik S

I noticed HCL’s employee tweetup recently, thanks to an RT by Gautam Ghosh. The tweetup is planned for December 16th and is meant for all HCL employees in Noida. I gather that it may be planned in other Indian cities as well….

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Wooing an employer online – Josh Chiles style!

December 13, 2010 by Karthik S

It’s been quite some time since I wrote about innovative job search techniques. My last posts on it included the following, Job search, version 3.0 – about a girl, Ankita Satija’s quest for jobs via Twitter. Making an online campaign of your…

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HDFC Bank #epicfail

December 12, 2010December 12, 2010 by Karthik S

Updates – in the end! Imagine this scenario. You need something quite desperately. You find a shop that sells that product/service and enter it. You pick what you wanted and go to the billing counter, only to be told that they are…

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Curiosity never killed any cat

November 30, 2010November 30, 2010 by Karthik S

There are 3 meanings in the dictionary, for the word ‘curious’. 1. eager to learn or know; inquisitive. 2. prying; meddlesome. 3. arousing or exciting speculation, interest, or attention through being inexplicable or highly unusual; odd; strange It is the first one…

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Playing to the gallery is only part of the overall plot

November 29, 2010 by Karthik S

It was strange that I came across 3 relevant articles on a particular topic I had earmarked for today’s post. First, an AdAge piece titled, ‘When It Comes to Facebook, Relevance May Be Redefined‘. The relevant point for this post? There’s increasing…

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Trusting Google to bring us results, not to judge them on our behalf!

November 28, 2010November 29, 2010 by Karthik S

Update (Nov. 29, 2010) 1. Good to see Jeff Jarvis echoing my thoughts. He says, in his blog, But I donâ??t think this was Googleâ??s failure (cue fan-boy accusations). The moral of the story should be that if you search Google for…

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PR 2.0 lessons from Lalit Modi’s prime time YouTube show

November 26, 2010November 26, 2010 by Karthik S

The Holmes Report wrote about the PR personalities/firms helping Lalit Modi tell his side of his story – do note I’m not referring to any personal opinion on whether he is right or wrong; that is completely beyond the scope of this…

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