Karthik S | beastoftraal.com

A world-first branding win by Britannia?

January 23, 2023January 23, 2023 by Karthik S

Take a look at some of these classic (meaning: 1980s) ads. Britannia Marie, 1981 Britannia Bourbon, 1985 Britannia Good Day, 1989 And then, take a look at some of these newer ads. Britannia 50-50 Maska Chaska, 2014 Britannia Jim Jam, 2014 From…

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Reactions of people in ads and social status

January 18, 2023January 18, 2023 by Karthik S

Have you closely observed how people (actors) react in advertisements? Take a basic example: McDonald’s. Most McDonald’s ads have someone r-e-a-l-l-y enjoying their burger, slurping… tongue out to lick some sauce, and so on. Considering I love McDonald’s paneer burger, I quite…

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The most resilient, contagious parasite

January 16, 2023October 24, 2024 by Karthik S

A famous dialog in an early scene in Christopher Nolan’s Inception goes, “What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient… highly contagious. Once an idea has taken hold of the brain, it’s almost impossible to…

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Deep pockets

January 13, 2023January 13, 2023 by Karthik S

Whenever I’m out and sit down somewhere, I consciously remove my wallet from the back pocket of my jeans (which is what I wear invariably, having completely given up wearing formal trousers since I quit full-time employment in 2018) and keep it…

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Subscription goes berserk

January 11, 2023January 11, 2023 by Karthik S

Ryan Sullivan’s tweet, back in January 2020, when the world was a few months away from pandemic-infused chaos, has since been deleted. I had fish to it out using Internet Archive. Crux? Ryan had a printer he had paid for. The printer…

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Exploring the fundamentals of meme marketing

January 9, 2023January 9, 2023 by Karthik S

Let me start by confessing that I did like CRED’s new ad campaign for Bidblast where they made use of The Times of India’s classified section. It’s not a new idea, and other brands like Zomato have used it before. But the…

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Competence is not a prerequisite for personal branding

January 6, 2023January 6, 2023 by Karthik S

To be clear, competence is not THE only criterion for personal branding. To link competence as a prerequisite for personal branding is a failure of imagination. A recent article in the Financial Express, by ad industry veteran Ambi Parameswaran—also the author of…

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