Mivi’s new campaign was long in the making and feels eventual. We have gone through ‘Made in Germany’ and ‘Made in Japan’ TVs. ‘Made in the USA’ has long been an aspirational idea in India. But with recent geopolitical changes and the…

I have written about regionalization and localization in advertising very often, particularly in the context of the use of local languages when it comes to local media and locally targeted advertising. A significant part of localization is also about understanding local nuances…

I wouldn’t really care to buy Murukku from Haldiram’s considering the plethora of brands available in Bengaluru (including Coimbatore’s own A1 Chips brand murukku, among others like A2B, etc.) but when I stumbled onto a pack online recently by chance, my first…