I have written about regionalization and localization in advertising very often, particularly in the context of the use of local languages when it comes to local media and locally targeted advertising. A significant part of localization is also about understanding local nuances…

I wouldn’t really care to buy Murukku from Haldiram’s considering the plethora of brands available in Bengaluru (including Coimbatore’s own A1 Chips brand murukku, among others like A2B, etc.) but when I stumbled onto a pack online recently by chance, my first…