Karthik S | beastoftraal.com

Bournvita: Tayyari crisis ki

April 21, 2023 by Karthik S

After Bournvita’s legal notice to Revant Himatsingka, even those who were blissfully unaware of the entire imbroglio got to know about it because a LOT more people started talking about the entire episode. As I had mentioned in my post earlier this…

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Bournvita Ultimatum

April 17, 2023 by Karthik S

Related read— (4 mistakes by Bournvita that led to the mishandling of this reputational crisis). The Indian Government is considering two kinds of regulations when it comes to the health of the Indian people. The Department of Consumer Affairs will soon make…

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Jomaatho

April 10, 2023 by Karthik S

The new Zomato ad may generally seem like a severe stretch and massively pointless. After all, who really cares how Zomato is pronounced as long as we get what we want, on time? But, like all good campaigns, the Zomato campaign seems…

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Paid post

April 3, 2023 by Karthik S

I had tweeted a positive experience with Urban Company over the weekend (on April 1, no less!) and two of the replies made me pause and think a bit harder. For context, this was my first interaction with Urban Company. I had…

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The Ketchup Fraud. Perhaps a Rethink, Heinz?

March 30, 2023 by Karthik S

One of the things you may notice in most smaller Indian restaurants is how they optimize the handwash experience to manage costs better. At the washbasin, there is usually a handwash dispenser, and this tends to be a Dettol or Lifebuoy dispenser,…

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The Kids Are All Right

March 27, 2023 by Karthik S

I saw the new ad for ITC Classmate Hook Ball Pen only after Eularie Saldanha wrote about it in Campaign India. The title of the piece went, “Does Classmate want school kids to mate?”. Now, having read only that preposterous title, I…

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Internal logic, or the lack of it, in advertising

March 23, 2023 by Karthik S

Advertising is an awkward combination of fiction and non-fiction. To be interesting, it needs to use fictional elements that lead to suspension of disbelief on the part of the viewers. So, when Axe shows that women get magnetically attracted to the scrawny…

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