Karthik S | beastoftraal.com

The beginning of the end of Twitter as a customer support channel?

May 4, 2023 by Karthik S

In one of my earlier agency-side stints, there was a particularly tough person at a client, a large, technology company. Tough would be putting things mildly given the relentless barrage of pointlessness directed at us, the agency. At some point during the…

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Polling booth = Point of sale?

April 27, 2023 by Karthik S

Just wondering about this aloud, considering elections are around the corner in Karnataka: Individual candidates from assorted political parties communicate through many methods – door-to-door campaigning, public meetings, mainstream media, social media, and so on. Through all these modes, they purport to…

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Spinny – Gone too far?

April 24, 2023 by Karthik S

Spinny, the pre-owned car retailing platform (industry jargon for ‘used car buying and sales’) launched its first national brand campaign during IPL 2022. The campaign, called ‘Khushiyon Ki Long Drive’, had 2 versions featuring Sachin Tendulkar and PV Sindhu, respectively, and was…

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Bournvita: Tayyari crisis ki

April 21, 2023 by Karthik S

After Bournvita’s legal notice to Revant Himatsingka, even those who were blissfully unaware of the entire imbroglio got to know about it because a LOT more people started talking about the entire episode. As I had mentioned in my post earlier this…

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Bournvita Ultimatum

April 17, 2023 by Karthik S

Related read— (4 mistakes by Bournvita that led to the mishandling of this reputational crisis). The Indian Government is considering two kinds of regulations when it comes to the health of the Indian people. The Department of Consumer Affairs will soon make…

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Jomaatho

April 10, 2023 by Karthik S

The new Zomato ad may generally seem like a severe stretch and massively pointless. After all, who really cares how Zomato is pronounced as long as we get what we want, on time? But, like all good campaigns, the Zomato campaign seems…

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Paid post

April 3, 2023 by Karthik S

I had tweeted a positive experience with Urban Company over the weekend (on April 1, no less!) and two of the replies made me pause and think a bit harder. For context, this was my first interaction with Urban Company. I had…

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