A digital-only ad film that is also a web film that runs for 8-and-a-half-minutes! Created by Taproot Dentsu and written and directed by Titus Upputuru, ‘Parcel’ is a web film made on behalf of their client, book publisher Harper Collins India. The…

Ruavieja is billed as ‘Spain’s Most Famous Grape Spirit’, and is perhaps unknown in the rest of the world. It is produced in Santiago de Compostela in north-eastern Spain. Ruavieja is supposed to aid in digestion after meals and is usually served…

Are oil-based creams making your skin more oily? That’s the question the Lacto Calamine ad wants you to focus on. Is that question as important or critical as ‘Rohan and my experience are the same. So, why is he getting paid more…

Last Sunday (December 8th), Unilever beauty brand, Love Beauty and Planet took out an ad in the New York Times. That’s nothing new, of course – most brands advertise in the newspaper. Where the ad made a difference is that it was…