Karthik S | beastoftraal.com

Influencers – from mainstream media to individuals

December 18, 2019 by Karthik S

This pic has 4 journalists who were given exclusive access to the first-ever iPhone in mid-2007, directly by Steve Jobs himself, so they write about the product and create a perception about how great a product it is. (the product has to…

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One young man in Bengaluru works in 17 different companies in Electronic City!

December 17, 2019 by Karthik S

I quite liked this ad by Guesture, a coliving venture in Bengaluru, near Electronic City. Now, I’m a bit confused by this term ‘coliving’ since, in my head, I’m coliving with my wife and 2 children in the same house 🙂 What…

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All for a cause…

December 16, 2019 by Karthik S

Are oil-based creams making your skin more oily? That’s the question the Lacto Calamine ad wants you to focus on. Is that question as important or critical as ‘Rohan and my experience are the same. So, why is he getting paid more…

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Love beauty and planet, and a print advertisement as gift wrap

December 13, 2019 by Karthik S

Last Sunday (December 8th), Unilever beauty brand, Love Beauty and Planet took out an ad in the New York Times. That’s nothing new, of course – most brands advertise in the newspaper. Where the ad made a difference is that it was…

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Would a brand voluntarily disclose that their food item is unhealthy? Nestle does!

December 12, 2019 by Karthik S

During my vacation in Sri Lanka in the end of October, we were shopping at Keells Departmental Store, the Lankan equivalent of our Nilgiris or Spencer’s. I was particularly intrigued to see the front-of-pack communication in all food items that mentioned sugar,…

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Would Pepsi pull a Peloton-Aviation-Gin gag in India with Salman Khan?

December 11, 2019 by Karthik S

Peloton could be understood as the American GOQii since ! But Peloton has been selling exercycles at $1,995 and treadmills at $4,000, along with a monthly subscription of $39. Given this expensive proposition, when they released their TV ad for the upcoming…

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Single-use plastic and social shaming

December 10, 2019 by Karthik S

A couple of months ago, when I was invited by the PRCAI HR forum to talk about digital engagement for employees, I noticed PRCAI’s Sr.Director Anup Sharma B’Harry being extra careful in removing the plastic mineral water bottles (the Aquafina/Bisleri variety) away…

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