One of the flagship cereal brands of Post Cereals, sold in Canada, the UK and New Zealand is ‘Shreddies’. In 2006, a 26-year-old advertising intern at Ogilvy Toronto, Hunter Somerville, held up one of the Shreddies, and joked “it isn’t a square,…

Two hugely imaginative campaigns, for two children’s play-things. Lego, by Ogilvy Bangkok in 2017. Play-Doh, by Ogilvy São Paulo in 2019. For Lego, they could have shown the kids building it from the outside. But, from the inside, it makes a more…