Former Wipro’ite, Jessie Paul (now CEO of PaulWriter) has a post on Wipro’s tweetference. This is Wipro’s first ever tweetference and Jessie has addressed almost all relevant points that need to be mentioned in her post titled, ‘Wipro’s Tweetference – 5 Quick Takes‘.
I did a search on Twitter with the ‘@wipro’ tag to see how many questions have been posed and answered – and considering it looks abysmal (a look at Wipro’s Twitter page has 2 promotion tweets, followed by 4 tweets on the topic), let me not get into that.
Here’s a question.
What is in a topic like ‘diversity’ that demands an instant (almost) communication platform like Twitter? Is it an immediately urgent topic? Or one that needs to be treated with respect? I’d perhaps choose the latter.
A better and simpler way would have been to use twitter’s immediacy and ease to get people to ask questions. There were enough ‘Please RT’ requests for the session itself, yesterday – it could have been used to get people to ask questions. The answers, however, given the respect a serious topic like this deserves, could have been posted as a collection, in a page in Wipro’s website.
How does this help? It helps in a few ways,
1. People come to Wipro’s site – that is a conversion in some way, for this activity. Wipro’s website admins could check the traffic for a bump from twitter when the answer page is being promoted and correlate it with the entire effort.
2. Wipro gets to go to twitter twice, with it’s communication – first, when it is seeking questions and second, when it is promoting the responses.
3. Suresh Vasvani could get help in framing full sentences as responses. Diversity, as a topic, certainly deserves more than 140 characters.
4. When people land in Wipro’s page to see the responses, they could always add the right ads/banners/messages in that page for further traction/conversion. Examples? A rolling jobs-open board. A banner for the alumni-community. An ad for Wipro’s LinkedIn page and a link to ‘follow’ it. The opportunity is limited only by creativity – but this helps in further checking how many people interacted with the page over and above merely viewing the responses.
Twitter is merely a tool. There are some topics that may be appropriate for this platform and some may not make sense at all. The key is to make in informed decision on which works and which doesn’t.
And you know what? It is still not late – they can still do all this, as Jessie rightly tweets,
it isn’t too late. @wipro can still put up the answers to the questions frm yday. many were not responded to.