opinion

HDFC Bank's invite-only program that unethically assumes you are already in and are willing to pay for it

HDFC Bank’s invite-only program that unethically assumes you are already in and are willing to pay for it

Before you read – please see the sequence of points in this post: 1. Original blog post that explains what HDFC Bank is indulging in 2. HDFC Bank’s response to my query about this unethical practice 3. My perspective on HDFC Bank’s response (that I have emailed in response) 4. Other publications/blogs on this issue 5. My email to RBI’s… Read more →

The violence of words

The violence of words

Much has been said and written about how peaceful the protest around Jallikattu was/is, in Tamil Nadu. It is quite an eye opener that this large a protest, started almost spontaneously, across multiple cities, has been incident-free in every possible way. Many have also written about the fact that not only were these protests incident-free, but the protestors were also… Read more →

House of Cards, Big Data and the future of targeted advertising

House of Cards, Big Data and the future of targeted advertising

The following dialog is from Season 4, Episode 8 of House of Cards: NSA agent 1: Can you walk us through how the filtering algorithms work? Aidan: We’ll take firearms, for instance. If we start with everyone who legally owns a gun, track geo-location patterns through their phones, we start to put together a portrait of where gun-owners live, eat,… Read more →

The ugly face of influencer marketing

The ugly face of influencer marketing

I had good fun moderating this panel for Social Media Week, Bangalore 2016. It features, as panelists, Kiruba Shankar (of kiruba.com fame), Nandita Iyer (of Saffrontrail fame) and Nivedith Gajapathy (of Tech Travel Eat Repeat fame).

How to build a socially relevant brand

How to build a socially relevant brand

Originally published in Brand Equity, The Economic Times, July 20, 2016. Back in 2008, during the early days of social media—Twitter was just 2 years old and Facebook had opened its membership to anyone only in 2006—I recall suggesting to a marketing head of the Indian arm of an MNC that he should start blogging. He told me, “But Karthik,… Read more →

It was Taran Adarsh's birthday yesterday. He received 175 birthday cards!

It was Taran Adarsh’s birthday yesterday. He received 175 birthday cards!

It was Taran Adarsh’s birthday yesterday. He received 175 birthday cards! Now, interestingly, I do not live in the same house as Taran. I don’t even work in the same office as Taran. But I do know he got 175 birthday cards. The whole world does. How, you ask? He got those wishes (equivalent of a birthday card in the… Read more →