On May 17th, Tennis champ Sania Mirza tweeted her love for OnePlus 3T gushingly. She ‘totally loved using’ it, it seemed. The minor annoyance for OnePlus brand managers was that it was tweeted using an Apple iPhone! With that tweet, Sania joined the likes of Ellen DeGeneres and Oprah Winfrey who have previously professed their love for one device, but… Read more →
Please consider signing this petition, to make HDFC Bank listen and do the right thing http://bit.ly/HDFC-StopOptOut If you came here from the Day 60 update on Twitter, I’m sorry… that was an April 1 prank where the joke is on us customers and played by HDFC Bank. That should be ‘continued to be played by’, on second thoughts. Before you… Read more →
Much has been said and written about how peaceful the protest around Jallikattu was/is, in Tamil Nadu. It is quite an eye opener that this large a protest, started almost spontaneously, across multiple cities, has been incident-free in every possible way. Many have also written about the fact that not only were these protests incident-free, but the protestors were also… Read more →
The following dialog is from Season 4, Episode 8 of House of Cards: NSA agent 1: Can you walk us through how the filtering algorithms work? Aidan: We’ll take firearms, for instance. If we start with everyone who legally owns a gun, track geo-location patterns through their phones, we start to put together a portrait of where gun-owners live, eat,… Read more →
I had good fun moderating this panel for Social Media Week, Bangalore 2016. It features, as panelists, Kiruba Shankar (of kiruba.com fame), Nandita Iyer (of Saffrontrail fame) and Nivedith Gajapathy (of Tech Travel Eat Repeat fame).
Originally published in Brand Equity, The Economic Times, July 20, 2016. Back in 2008, during the early days of social media—Twitter was just 2 years old and Facebook had opened its membership to anyone only in 2006—I recall suggesting to a marketing head of the Indian arm of an MNC that he should start blogging. He told me, “But Karthik,… Read more →
How long will it be before a big FMCG brand asks people to find virtual product packs floating at a busy railway station, to win them for real (sent to them via courier)? How long will it be before WWF creates a campaign to let extinct and endangered animals live again amidst humans, but in an augmented reality layer? How… Read more →