opinion

Civic sense by public-shaming, courtesy Virat Kohli

Civic sense by public-shaming, courtesy Virat Kohli

A recap, before I begin. Virat Kohli posted—on Twitter and Instagram—a brief video of his wife, Anushka Sharma, telling someone off for throwing garbage from the car window, on the road (car windows rolled down, with Virat’s phone video pointed first at her, and then at the person in the back seat of the adjacent car) looking at a stranger… Read more →

Elon Musk, Neil Gaiman and the burden of unintended consequences of a large follower base on Twitter

Elon Musk, Neil Gaiman and the burden of unintended consequences of a large follower base on Twitter

So Elon Musk and Neil Gaiman had a twete-a-twete earlier today. Specifically, Elon was trying to make his point on a damaging article by a journalist who has been anti-Musk and has been deleting tweets where she was abrasive anti-Musk (leaving only those where she was sensibly anti-Musk). During the time when he was trying to defend himself and actively… Read more →

Food for thought on Freshmenu's magazine, Food For Thought

Food for thought on Freshmenu’s magazine, Food For Thought

I tried FreshMenu’s Dragon Noodles with Veggie Dumplings 2 weeks ago, while in office, and loved it. I immediately made a note to order it once at home since my wife and son would love it too. So, last Sunday, we ordered lunch from FreshMenu and yes, everyone loved the dragon noodles. While delivering the order, the delivery person also… Read more →

The power of words, as a cycle - literally, notionally and literally

The power of words, as a cycle – literally, notionally and literally

I read Max Barry’s novel Lexicon 2-3 years ago. It was a fascinating read about an exclusive, secretive school where students are taught to harness the hidden power of language to manipulate the mind. Literally, they learn phrases, which, when uttered, makes people do things! They manipulate people using words, very very literally (unlike politicians who do it figuratively). All… Read more →

The Mann Ki Baat marvel

The Mann Ki Baat marvel

Without getting into the good, bad, right or wrong of the Narendra Modi Government, one thing I’m massively impressed with is his communication strategy. I wrote about one facet of it, in 2014 (Is the Narendra Modi Government’s use of social media really transformational?), but let me mention about another facet, in context – Mann Ki Baat. What started as… Read more →

IndiGo's apology 2.0

IndiGo’s apology 2.0

Addendum: Added a flowchart at the end of the post (before the Air India related note) to extrapolate (based on publicly available perspectives on what and how things went wrong), to showcase the points which could have diffused the situation from becoming this big a mess. Inspiration to create the flowchart came from Anant Rangaswami. This is the video. IndiGo… Read more →

The CTV frenzy of the 90s v. mobile phone brand wars now

The CTV frenzy of the 90s v. mobile phone brand wars now

I was getting out of Bengaluru Airport earlier this week and found myself staring at a steady onslaught of billboards selling mobile phones. iPhone X, Samsung, Oppo, Vivo, Xiaomi… no other product category had so many brands advertising in a single stretch. I then, completely randomly, remembered a very good looking businessman from the 1990s in India, but his name escaped… Read more →