Update – 23.12.2010: I had a l-o-n-g twiscussion with Krutika Ashar, who may or may not be connected with this campaign – she refused to answer that part till the end. But let that not stop me from sharing the discussion and let me also not add any comment over and above what we had discussed to make it seem fair.
I got this discussion from Bettween, but their ’embed’ option doesn’t seem to work in WordPress.
So, here’s it is, online.
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I came to know about this contest via @NakulShenoy. The rules for the first challenge in #7DayFunday are fairly simple…
A search on Twitter reveals a lot of people tagging their alleged-fun friends (whatever it means!) to glory. Take a look at the hashtag search result or just 2 examples of people going berserk!
(Updated on 24.12.2010) For the 2nd example, the concerned person had this to say when I had added his tweets.
So, as I see it, he can spam (meaning….unsolicited @mentions – very similar to sending a mail that is not expected – the mail reaches an inbox, while a spam tweet reaches one’s timeline) to people like Lalit Modi, NASSCOM Emerge, Priety Zinta, BlackBerry, Warren Buffet (!) and so on, but I can’t use his publicly available tweets. Perfect – let me remove all mentions of him and his picture and quote anonymous tweets for the sake of this post.
(end update on Dec. 24th)
So, a simple question.
Given such large number of tweets with nothing but pointless @mentions (the common thread being @FlyKingfisher), I was wondering if Twitter will ban Kingfisher’s twitter account.
It does seem similar to Follow Friday, where people tag a lot of people in a mindless list along with a #FF, but considering the fact that a brand is involved in invoking people to do this, would Twitter use one of its spam rules…
If you send large numbers of unsolicited @replies or mentions in an attempt to spam a service or link
…to block or ban @FlyKingfisher and some of the more active participants of the #7DayFunday campaign?
It looks like a poor campaign idea anyway – the kind of supposed support/visibility drummed up by such spammy tactics is completely pointless to Kingfisher as a brand of airlines.
But yes, it may be quite appropriate for the spirits division, I suppose.