Dense commentary on social media, PR, marketing, advertising and branding.
I have had a unique opportunity to see the Digital Brand Index from 2 vastly different perspectives – I saw DBI 1.0 while I was in my earlier organization. And now, for DBI 2.0, I’m in Edelman India and being a part…
Why exactly is mainstream media going ga-ga over Shashi Tharoor’s tweets? Some say, its plain jealousy – he has 600,000+ followers, something that media can only dream about! But the simple fact is that, in case of media, people pay (most of…
Forrester Research recently published a report on defining earned, owned and paid media. This concept has been in circulation for some time now, but what Forrester released, at least from Sean Corcoran’s blog post, made for a lucid explanation. While I haven’t…
Beyond all this social media engagement conversation, something really simple happened yesterday that I had to pause and ponder. My dad bought a pack of oats last month – he was bored with Quaker Oats and wanted to try another brand. So…
After being a client for a long time, an year in advertising and communications design, and 2 years in public relations, I’m now moving my cheese, myself. To Edelman. Yes, after 2 fantastic years at Text 100, Bangalore, I’m moving to Edelman…